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To Bundle or Not: Strategies for Effective Software and Cloud Services Packaging

To Bundle or Not: Strategies for Effective Software and Cloud Services Packaging

This IDC Insight focuses on the topic of bundling cloud services and software product offerings to make it easier for customers to access and consume the functionality that they need. Software pricing is a combination of art and science. This Insight attempts to distill the key components of bundling strategy and offer advice to providers that are making bundle/suite versus a la carte packaging decisions.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Economic Advantage
Price/Value Equation and Transparency
SKU Management
Future Outlook
Figure: Balancing Simplicity and Flexibility in Software Pricing

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