Australian Mobile Users Punish Android Vendors That Fail to Meet Their Needs
This IDC Insight analyses the evolution of Android smartphone using the "Product Life Cycle" framework. Australia has witnessed a textbook example of Android smartphone growth since 2009. A period of exponential growth was seen between 2010 and 2012, when many brands competed for different consumer segments. Australia is currently in the mature stage and is unlikely to enter into a decline soon for reasons discussed in this report. Lessons from the past and guidance for the future assist vendors and carriers to position themselves for success.
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