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Asia/Pacific (Excluding Japan) Mobile Phone 2015-2019 Forecast and Analysis

Asia/Pacific (Excluding Japan) Mobile Phone 2015-2019 Forecast and Analysis

This IDC study presents an update on the mobile phone market in Asia/Pacific (excluding Japan), or APEJ, along with the market sizes for 2014 and forecast data for 2015-2019. Research for market sizing and forecasting was carried out from January to March 2015. Breakdowns by vendor, country, operating system (OS), and air interface are also included to provide greater insights into the APEJ dynamics.

"In 2014, Chinese and local vendors were extremely aggressive and shipped high volumes of smartphones in the emerging Southeast Asian markets. They focused on <US$100 smartphones, targeted first-time smartphone users, and ate into the share of global vendors. This helped to propel the growth of smartphones in 2014. This trend will continue in 2015, and we expect to see more vendors coming up with unique ways to differentiate and sell their products in the market," says Tay Xiaohan, senior market analyst, Client Devices, IDC Asia/Pacific.

Please Note: Extended description available upon request.


IDC Opinion
In This Study
This IDC study presents an update on the mobile phone market in Asia/Pacific (excluding Japan), or APEJ, along with market sizes for 2014 and forecast data for the 2015–2019 time periods. Research for market sizing and forecasting was carried out from January to April 2015.
Methodology
Introduction to IDC's Quarterly Trackers
Primary Data Sources
Secondary Sources
Definitions
Feature Phones
Smartphones
Situation Overview
Chinese and Local Vendors Target the Low-Cost Segment of the Market
Improved Hardware Specifications Offered at Decent Prices
PRC and India Lead the eTailer Growth in APEJ
4G Growth Still Lagging in Emerging Markets
Users Prefer Phones in the 5.0in.<6.0in. Range
Disruptive Marketing Strategies from Newer Vendors Challenge the Established Vendors in the Market
The Larger Operating Systems Maintain a Steady Footing
Chinese Vendors Contribute Largely to Android's Dominant Position
New iPhones Aid iOS Greatly
No Sign of Comeback for BlackBerry OS
Windows Phone and Firefox OS
Samsung Takes a Blow in 2014
Larger Screen–Sized iPhones Help Apple to Gain Market Share
PRC Vendors Dominated the List of Top Smartphone Vendors in the Region
India Vendors and Their Focus on Low-Cost Smartphones
Future Outlook
Forecast by Operating System
Forecast by Country
Mature Markets
PRC
India
Southeast Asia (Excluding Singapore)
Forecast and Assumptions
Market Context
Essential Guidance
Learn More
Related Research
Synopsis
Table: Specifications of Phones from Key Vendors
Table: Screen Size Band and Price of Phones in Emerging Markets
Table: Top 3 Assumptions for the Asia/Pacific (Excluding Japan) Mobile Phone Market, 2015-2019
Table: Key Forecast Assumptions for the Asia/Pacific (Excluding Japan) Mobile Phone Market, 2015-2019
Table: Asia/Pacific (Excluding Japan) Mobile Phone Shipments, 2010-2018: Comparison of March 2014 and March 2015 Forecasts (M)
Figure: Asia/Pacific (Excluding Japan) Smartphone Shipments by Price Band, 2010–2014
Figure: Share of Global, Local, and Chinese Vendors in Emerging Markets
Figure: Price Strategy of Chinese and Local Vendors in 2015 for All APEJ Countries
Figure: Asia/Pacific (Excluding Japan) Smartphone Share by OS, 2014
Figure: Asia/Pacific (Excluding Japan) Mobile Phone Shipments Forecast, 2010-2019

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