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Apple Watch Ultra Stands to Erode the Endurance Sports Watch Market

Publisher IDC
Published Oct 31, 2022
Length 3 Pages
SKU # IDC17489233

Description

Apple Watch Ultra Stands to Erode the Endurance Sports Watch Market

This IDC Market Note looks at the potential erosion of the endurance sports watch market as Apple introduces the new Apple Watch Ultra. With the new Watch Ultra, the previously protected market segment of endurance sports watch is now vulnerable to the well-adopted Apple Watch for iPhone users. "By making the smartwatch more durable and longer lasting, it will definitely tempt an iPhone user to switch from their endurance sports watch to the new Watch Ultra, which also looks very good," says Kenneth Liew, research director, Client Devices, IDC Asia/Pacific. "For now, this market segment's consumers who are Android smartphone users will remain loyal to the established brands," he added.

Please Note: Extended description available upon request.

Table of Contents

3 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Learn More
Related Research
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