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Adobe MAX 2022: Establishing AI as a Copilot to Deliver Long-Term Customer Value

Publisher IDC
Published Nov 22, 2022
Length 5 Pages
SKU # IDC17523135

Description

Adobe MAX 2022: Establishing AI as a Copilot to Deliver Long-Term Customer Value

This IDC Market Note investigates the role of AI as it pertains to highlighted themes and announcements from the Adobe MAX 2022 event. IDC also analyzes and provides recommendations to technology suppliers to maximize the impact of these announcements. Adobe MAX 2022, hosted in Los Angeles, California, October 18–20, brings together an expansive community of creatives and technology professionals to learn about the current and future evolution of Adobe's products, services, and ecosystem relationships.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
Strategic Themes to Support Future Reinvention
AI as a Collaborative, Creative Copilot
Scaling Innovation and Adobe Sneaks
Digital Provenance and the Content Authenticity Initiative
3D, XR, and the Metaverse
IDC's Point of View
Learn More
Related Research
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