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AWS Activate: Introducing Start-ups to the AWS Ecosystem

AWS Activate: Introducing Start-ups to the AWS Ecosystem

This IDC Vendor Profile evaluates AWS Activate, the early stage start-up development program of Amazon Web Services (AWS), a subsidiary of It also looks into AWS' broader strategy, initiatives, programs, and activities within the start-up community. This document is the first in a series of profiles highlighting vendor start-up enablement programs.

IDC Opinion
In This Vendor Profile
Situation Overview
Company Overview
What is AWS Activate?
AWS "Gets" Start-ups
AWS Activate is Very Present in EMEA
AWS Activate Partners with Strategic Incubators and Accelerators
Successful European Start-ups in the AWS Activate Program
Company Strategy
Benefits Associated with AWS Activate
AWS Marketplace: A Differentiated Value Proposition for Start-ups
Amazon Partner Network (APN) as a Next Step for Scale-up Start-ups
Amazon Launchpad Connects the AWS Ecosystem into
Amazon Alexa Fund Focuses on Voice VC
Future Outlook
Essential Guidance
Advice for AWS
Enable Easier Start-up Discovery
Increase Emphasis on Vertical Specialization
Activate More AWS Pop-up Lofts in Europe
Explore Further Options in the Amazon Ecosystem
Learn More
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