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Search Engines in the US - Industry Market Research Report

Publisher IBISWorld
Published Jul 30, 2025
Length 51 Pages
SKU # IBSS20291436

Description

Search Engines in the US

Search engines, which collect, organize and display the knowledge of the internet, are the backbone of the information age and helped popularize the ad-supported attention economy internet users take for granted. From 2018 to 2023, spending on internet advertising has maintained strong momentum as consumer demand for internet access continued to grow, driven by the adoption of LTE, 5G and unlimited mobile data plans. Additionally, despite COVID-19 depressing total advertising expenditure, digital advertising continued to grow as consumers practically lived online while stay-at-home orders were in place. As a result, search engine revenue from advertising is expected to rise at a CAGR of 10.1% to $242.8 billion, including an anticipated rise of 7.8% in 2023, with profit at 19.9%.

This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a paid click. Websites may attract users to their search engines by offering a range of additional free services, such as email, news, social networking, entertainment and other information.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

51 Pages
TABLE OF CONTENTS

ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Search Inside Report

Pricing

Currency Rates
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