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Children's Book Publishing in the US - Industry Market Research Report

Children's Book Publishing

The Children's Book Publishing industry has contended with revenue declines over the five years to 2018 as a result of conflicting trends and the broader stagnation of the book publishing industry as a whole. Although parents still value children's literacy despite digital alternatives, these alternatives have created strong external competition. However, the market for children's books is expanding as e-readers and other popular devices, such as tablets and smartphones, make books easier to buy, read and store. With that said, sentiments toward print books have only strengthened among parents. In recent years, the sale of juvenile e-books has fallen precipitously, illustrating its precariousness within the industry. Despite these positive trends, industry revenue is expected to decline during the current period. Over the five years to 2023, industry revenue is expected to increase as a result of continuing growth in per capita disposable income and a rising number of children aged nine and younger.

This industry designs, edits and markets books for children aged 17 and under, including coloring and picture books. It does include e-books, but excludes online-only publishers and authors, as well as textbook publishing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Per capita disposable income
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Scholastic Inc. (US industry-specific segment) - financial performance*
    • Table Penguin Random House (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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