Cable Shopping Networks
Over the five years to 2015, the Cable Shopping Networks industry suffered through a severe drop in both per capita disposable income and consumer confidence as a result of the recession. The industry is heavily influenced by these aforementioned factors to generate revenue; consequently, the industry has marginally recovered over the past two years thanks to the general economic recovery. Over the next five years, cable shopping networks are forecast to continue to decline due to changing consumer shopping preferences and the increasing popularity of e-commerce.
This industry includes companies that use TV programs on subscription or fee-basis cable channels to generate clients and display merchandise. The industry excludes companies that are primarily engaged in generating sales through door-to-door marketing, direct-mail advertising, catalog sales, brick-and-mortar retail or e-commerce.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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