Business Analytics & Enterprise Software Publishing in the US
The Business Analytics and Enterprise Software Publishing industry has grown steadily on the back of favorable demand conditions caused by high corporate profit and investment. Over the five years to 2019, industry revenue has grown, driven by the increasing technological complexity of businesses and an eagerness to adopt efficiency-enhancing software. Many industry products, such as customer relationship management and enterprise resource planning software systems, have become basic tools in the management of large companies. Over the five years to 2024, increasingly powerful predictive analytics tools will likely unlock business insights. These tools can automatically forecast trends in business statistics (e.g. per-store revenue) and consumer behavior when combined with existing data-mining technologies. As businesses across numerous industries adopt and update IT infrastructure in their operations, the potential for these technologies will only expand.
Companies in this industry develop and distribute business analytics, customer relationship management, business intelligence and other enterprise-oriented software. Operators may also provide consulting and technical support related to this software. This industry does not include publishers of productivity or database software or manufacturers of computer hardware.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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