U.S. Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Dessert Wine, Sparkling Wine), By Distribution Channel (On-Trade, Off-Trade), And Segment Forecasts, 2025 - 2033

U.S. Wine Market Summary

The U.S. wine market size was estimated at USD 75.3 billion in 2024 and is projected to reach USD 157.3 billion by 2033, growing at a CAGR of 8.8% from 2025 to 2033. Wine sales have surged across the U.S. owing to innovation in flavor, color, and packaging.

Beyond classic wines, niche markets and emerging wine regions are gaining prominence. Regions such as the Willamette Valley in Oregon, the Finger Lakes in New York, Santa Rita Hills in California, and the Columbia Valley are carving out niches with their distinct offerings. Indigenous grape varieties, innovative winemaking techniques, and unique terroirs are captivating adventurous palates.

Evolving consumer tastes and preferences play a significant role in shaping the U.S. wine industry. Consumers are increasingly seeking diverse and unique wine experiences, leading to a growing demand for a variety of wine styles, including organic, biodynamic, and sustainable options. The millennial demographic has a considerable impact on the wine industry. This group tends to value authenticity, sustainability, and unique experiences, driving the demand for wines that align with these preferences. Millennial consumers often explore new and niche varietals, contributing to the diversification of the market.

The rise of wine tourism emerges as a noteworthy factor boosting the U.S. market. Consumers express a growing interest in immersive experiences such as vineyard visits, tastings, and insights into the winemaking process. Wine regions, in turn, benefit from the favorable economic impact generated by the influx of tourists.

Many manufacturers prefer to purchase grapes in large quantities from local vineyards for wine production to create a product at a reduced price. Locally-made wine has also been gaining traction owing to the rising consumer demand for organic and natural products. Though U.S. wine is still a niche segment in the overall wine category, its production and consumption have increased in recent years due to rising consumer awareness regarding health and wellness. Furthermore, some manufacturers are of the opinion that organic practices are a necessity for their business growth.

Mergers, acquisitions, and consolidation have been occurring among wineries worldwide. For instance, in October 2024, Butterfly Equity, a Los Angeles-based private equity firm, entered into a definitive agreement to acquire The Duckhorn Portfolio, North America's premier luxury wine company, in a USD 1.95 billion transaction. Following the acquisition, Duckhorn will become a privately held company and continue to operate from St. Helena, California, managing eleven winery brands. Butterfly aims to leverage its expertise in the food and beverage sector to enhance Duckhorn's growth and strategic objectives.

Companies are increasingly focusing on producing new products to gain market share in the U.S. For instance, in February 2025, Rack & Riddle, the leading custom sparkling wine producer in the U.S., introduced CALSECCO, a new California sparkling wine category designed to attract Gen Z and Millennial consumers to premium sparkling wines. Positioned as a fusion of tradition and California winemaking, CALSECCO fills a gap in the market by offering Italian-style sparkling wine with a uniquely Californian identity.

There has been an increase in preference for sparkling U.S. wines. American U.S. wine preferences reflect a strong inclination toward smoother and fruitier U.S. wines, which suggests a widespread appreciation for balanced and approachable flavors. Semi-sweet and sweet U.S. wines also enjoy notable popularity, indicating a preference for U.S. wines with a touch of sweetness that appeals to a broad audience. Meanwhile, dry and savory U.S. wines maintain a steady following, likely catering to those who appreciate more structured and complex profiles. Tannic U.S. wines, which have a bold and intense character, appear to have a more niche appeal. These preferences highlight the diverse palates of American consumers and the evolving trends shaping the U.S. wine industry.

U.S. Wine Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. wine market report based on product and distribution channel:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Table Wine
• Dessert Wine
• Sparkling Wine
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• On-Trade
• Off-Trade

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