Mailer Packaging Market Size, Share & Trends Analysis Report By Material (Plastic, Paper, Foil), By Product (Cushioned, Non-cushioned), By Insulation (Insulated, Non-insulated), By End-use, By Region, And Segment Forecasts, 2024 - 2030

Mailer Packaging Market Size, Share & Trends Analysis Report By Material (Plastic, Paper, Foil), By Product (Cushioned, Non-cushioned), By Insulation (Insulated, Non-insulated), By End-use, By Region, And Segment Forecasts, 2024 - 2030

Mailer Packaging Market Growth & Trends

The global mailer packaging market size is anticipated to reach USD 76.19 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to register a CAGR of 16.4% from 2024 to 2030. Growing adoption of flexible packaging over traditional corrugated boxes in e-commerce, shipping & logistics, and manufacturing industries is expected to contribute to the market growth.

Growing sustainability initiatives across the globe are driving the adoption of paper mailers over plastic mailers among end users. For instance, in October 2023, Amazon.com, Inc. announced that its first automated fulfillment center in the U.S. was upgraded by retrofitting existing machines to use paper for packaging instead of plastic.

The trend of buying clothes, electronics, consumer goods, and other accessories online is growing with the increasing influence of social media platforms. According to the Global Ecommerce Playbook and Shopify plus, the global e-commerce market is expected to record sales of USD 3,453 billion in 2025, presenting a positive market outlook for the market.

Incorporation of Quick Response (QR) codes and Radio Frequency Identification (RFID) technologies in poly mailers adds value by offering authentication of products, their information, and tracking of delivery. In addition, the adoption of adhesive closures and tamper-evident seals to enhance the security of poly mailers is expected to drive the demand for poly mailers in the coming years.

In December 2023, Kite Packaging launched Enviro Mailers. These mailers have a unique design that includes three layers of paper and a single layer of slit-expanded honeycomb paper to provide optimal cushioning protection for goods in transit.

Mailer Packaging Market Report Highlights

• Growing demand for mailer packaging in pharmaceutical industry and high adoption of mailers in the global e-commerce industry on account of their cost-effectiveness are expected to drive the market.
• Fluctuations in raw material availability and their supply are expected to hamper the global market growth.
• Non-cushioned mailers dominated the product segment in 2023 due to their large-scale adoption for their cost effectiveness and lightweight, along with their availability in different sizes.
• The Asia Pacific market for mailer packaging is projected to grow at the fastest CAGR in terms of revenue over the forecast period due to an increase in middle-class spending on clothing and cosmetics.
• In August 2023, Natali’s launched recyclable paper mailers as lightweight, recyclable, and impact-resistant alternatives to replace single-use bubble and padded packaging to optimize functionality.

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