Baby Powder Market Size, Share & Trends Analysis Report By Product (Talc-based, Talc-free), By Distribution Channel (Online, Offline), By Region (Asia Pacific, North America, Europe), And Segment Forecasts, 2025 - 2030

Baby Powder Market Growth & Trends

The global baby powder market size is estimated to reach USD 1.90 billion by 2030, registering to grow at a CAGR of 5.7% from 2025 to 2030 according to a new report by Grand View Research, Inc. Asian countries are witnessing stable demand for baby care products. Countries, such as India, Cambodia, and Malaysia have high birth rates. Also, a rise in the number of pregnancies during the lockdown has increased the demand for baby care products in the region.

The rising demand for e-commerce channels is shifting consumer preference towards the purchase of personal care products. E-commerce channels allow price-sensitive consumers to compare prices online and find the ideal deal. For instance, during the pandemic, in India, MyGlamm Brand launched 80 products under the baby chakra brand.

The growing popularity of e-commerce channels has shifted the market dynamics across several regions. Several manufacturers are utilizing these channels to advertise their products. The capability to choose from a wide range of products coupled with attractive discounts has encouraged a number of consumers to shop online. In addition, companies are entering into partnerships with high-end luxury retailers to sell their products across various markets outside their base country.

The pandemic has impacted product demand. A rise in housing prices and increasing female employment rates are affecting the birth rates across several regions. The fertility rates have been falling in developed regions, such as North America and Europe. For instance, the Total Fertility Rate (TFR) in the U.S. fell from 2.1 to 1.6 from the year 2007 to 2020.

Baby Powder Market Report Highlights

• The talc-free segment led the global market and accounted for the largest revenue share of 75.6% in 2024.
• The offline distribution channel dominated the global baby powder market with the largest revenue share of 83.4% in 2024.
• Asia Pacific baby powder market dominated the global market and accounted for the largest revenue share of 35.9% in 2024.

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