Report cover image

Zalando, France (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Apr 28, 2022
Length 20 Pages
SKU # GBDT17223127

Description

Zalando, France (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Zalando’s shopper base is wide, with the highest proportion of shoppers aged 25-34 (23.6%), followed by 35-44s and 45-54s at 23.6% and 22.6% respectively, due to its wide brand range that caters to numerous different consumer preferences in style and price points, from younger brands like Urban Outfitters to ones with older target customers like Mint Velvet.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Zalando has a diverse shopper base spanning generations due to its wide range of brands
  • Zalando experienced a prosperous FY2021, but anticipates a slowdown in FY2022
  • The conflict in Ukraine may prompt Zalando to rethink its expansion strategy in Eastern Europe
Reasons to Buy
  • Gain a comprehensive knowledge on Zalando's business and develop a competitive advantage
  • Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing & footwear segment in France
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Analysis of key international players operating in France fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Table of Contents

20 Pages
Executive Summary
Zalando Retail Shopper Profile
French clothing & footwear shopper profile
Where French consumers purchase clothing & footwear
Retailers used for other categories
Zalando Overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and Market Shares
Apparel market
Zalando’s market share
Top 10 retailers’ market share
Zalando’s share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us