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Yonghui Superstores, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Jun 27, 2022
Length 20 Pages
SKU # GBDT17402284

Description

Yonghui Superstores, China (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Yonghui superstores, is a China-based company principally engaged in the operation of regular supermarkets chain with more than 1,000 supermarkets across the country, covering 29 provinces and 583 cities, with an operating area of ​​more than 8 million square meters. It was among the first distribution companies in mainland China to bring fresh agricultural products into modern supermarkets. A vast majority of their consumers are of millennial generation who account for 78.7%, while Gen X, Gen Z and Boomer generation account to 13.4%, 3.1%, and 4.7% respectively.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Yonghui Superstores has a diverse shopper base spanning generations supported by its vast product assortment
  • Yonghui is all set to bounce back from its losses in 2021 with the introduction of its omnichannel digitalization strategy, “yhdos”
  • A slowed down Yonghui adds its force behind the new digital channel for revamping its sales and brand image
Reasons to Buy
  • Gain a comprehensive knowledge on Yonghui Superstores's business and develop a competitive advantage
  • Investigate current trends in the food and grocery market to identify the best opportunities to exploit
  • Analysis of key players in the food and grocery segment in China

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Food and Grocery shopper profile
Where Chinese consumers purchase food and grocery
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Food and Grocery market
Yonghui Superstores’ market share
Top 10 retailers’ market share
Yonghui Superstores’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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