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Vietnam Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Publisher GlobalData
Published Sep 30, 2023
Length 85 Pages
SKU # GBDT18282342

Description

Vietnam Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights


Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope
  • In 2022, though international travel restrictions were largely lifted, there were relatively few tourist arrivals in Vietnam because of visa revisions and entry being allowed for only approved package tours. This prevented the full recovery of on-premise operations and in turn the beer & cider sector.
  • Ecommerce sales grew in 2022, as consumers in Vietnam preferred the convenience and low online prices of beers and ciders. Companies increased the online presence of their brands to tap into the changing shopping preferences.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Vietnamese beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Vietnamese beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

85 Pages
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer - Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Price Segmentation
    • Alcoholic-Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Top Beer & Cider Company Dynamics
    • Leading Company Profile - Heineken Vietnam
    • Leading Company Profile - Saigon Brewery
    • Leading Company Profile - Hanoi Brewery
    • Tier 2 Companies - Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - Lessons to Learn
    • Job Analytics - Total Jobs
    • Global Patent Filings
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
    • Key Drivers Influencing Beer & Cider Consumption
    • Moderation & Avoidance
    • Novel & Experimental
    • Environmental Responsibility
  • Actionable Insights
    • Category Definitions
  • Packaging Definitions
  • Channel Definitions
    • Research Methodology - Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology - Introduction
    • Forecast Methodology - Process
    • Forecast Methodology - Price Elasticity
    • Forecast Methodology - Technical USPs
    • Forecast Methodology - Review Process
    • Forecast Methodology - Case Study

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