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United Kingdom (UK) Outdoor Structures Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published Apr 28, 2022
Length 45 Pages
SKU # GBDT17342757

Description

United Kingdom (UK) Outdoor Structures Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Summary

United Kingdom (UK) Outdoor Structures Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK outdoor structures market. The report focuses on eight key subcategories: sheds, garden buildings, paving, decking, fencing, garden storage, green houses, and garden features. Consumer data is based on our 2022 UK Outdoor Structures survey, using a panel of 2,000 nationally representative consumers.

Scope
  • B&Q is the most shopped retailer for outdoor structures
  • More than half of the consumers made their outdoor structures purchases online
  • Standalone out of town stores were the shops of choice for consumers going instore to browse and purchase outdoor structures
Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

45 Pages
Definitions
Consumer Penetration, 2022
Consumer Penetration by Subcategory, 2022
Consumer Penetration by Product, 2022
Purchase Motivations, 2022
Replacement Cycle, 2022
Average Spend by Subcategory, 2022
Retailers Visited & Purchased from, 2022
Retailer Conversion Rates, 2022
Retailers Purchased from by Subcategory (Top 5), 2022
B&Q Shopper Profile, 2022
Amazon Shopper Profile, 2022
Argos Shopper Profile, 2022
B&M Shopper Profile, 2022
Wickes Shopper Profile, 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice, 2022
Drivers of Retailer Choice by Retailer, 2022
Retailer Improvement Opportunities, 2022
Retailer Improvement Opportunities by Retailer, 2022
Shopper Research Process, 2022
Shopper Research Process - Shopper Interaction With Staff, 2022
Channel Usage when Researching, 2022
Channel Usage when Purchasing, 2022
Online Fulfilment Methods, 2022
Shopper Views on Online Shopping for Outdoor Structures, 2022
Satisfaction with Online Shopping for Outdoor Structures, 2022
Views Prior to Purchase, 2022
Factors of Importance, 2022
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2022
Purchase Motivations, 2022
Retailer Conversion Rates, 2022
Retailers Purchased from by Subcategory (Top 5), 2022
Retailer Usage by Demographic, 2022
Drivers of Retailer Choice by Retailer, 2022
Retailer Improvement Opportunities by Retailer, 2022
List of Figures
Consumer Penetration, 2022
Consumer Penetration by Subcategory, 2022
Replacement Cycle, 2022
Average Spend by Subcategory, 2022
Retailers Visited & Purchased from, 2022
B&Q Shopper Profile, 2022
Amazon Shopper Profile, 2022
Argos Shopper Profile, 2022
B&M Shopper Profile, 2022
Wickes Shopper Profile, 2022
Drivers of Retailer Choice, 2022
Retailer Improvement Opportunities, 2022
Shopper Research Process, 2022
Channel Usage when Researching, 2022
Channel Usage when Purchasing, 2022
Online Fulfilment Methods, 2022
Shopper Views on Online Shopping for Outdoor Structures, 2022
Satisfaction with Online Shopping for Outdoor Structures, 2022
Views Prior to Purchase, 2022
Factors of Importance, 2022

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