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United Kingdom (UK) Home Audio Visual Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection

Publisher GlobalData
Published May 30, 2023
Length 47 Pages
SKU # GBDT18034468

Description

United Kingdom (UK) Home Audio Visual Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection


Summary

The UK: Home Category Data, The Consumer - Audio visual 2023 report offers a comprehensive insight into consumer attitudes in the UK audio visual market. The report focuses on eight key subcategories: overall audio visual, televisions, visual players, TV set top boxes, home audio equipment, portable audio equipment, optical equipment and games and consoles. Consumer data is based on our 2023 UK audio visual survey, using a panel of 2,000 nationally representative consumers.

Key Highlights

Currys is the most shopped at retailer for televisions

Amazon has the highest conversion rate across all audio visual products

Replacement is the main motivation for consumers to purchase from the audio visual category

Reasons to Buy
  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

47 Pages
Definitions
Consumer Penetration by Subcategory
Replacement cycle
Spending
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Channel Use
Research Prior to Purchase
Category-specific Questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations, 2023
Retailer Conversion Rates, 2023
Retailers Purchased from by Subcategory (Top 5), 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improvement Opportunities by Retailer, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle, 2023
Retailers Visited & Purchased from, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - Currys, 2023
Retailer Profile - Argos, 2023
Retailer Profile - GAME, 2022
Retailer Profile - Apple, 2023
Retailer Usage by Demographic, 2023
Drivers of Retailer Choice, 2023
Retailer Improvement Opportunities, 2023
Shopper Research Process, 2023
Interaction with Staff Instore, 2023
Channel Usage when Researching, 2023
Channel Usage when Purchasing, 2023
Online Fulfilment Methods, 2023
Shopper Views on Online Shopping for Audio Visual, 2023
Satisfaction with Online Shopping for Audio Visual, 2023
Views Prior to Purchase, 2023
Factors of Importance, 2023
Size of Televisions Purchased, 2023
Style of Televisions Purchased, 2023
Television Display Types Purchased, 2023
Television and Software Purchased, 2023

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