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UK: Home Category Data, The Consumer - Laundry & Cleaning 2025

Publisher GlobalData
Published Sep 30, 2025
Length 82 Pages
SKU # GBDT20528959

Description

UK: Home Category Data, The Consumer - Laundry & Cleaning 2025

Summary

The UK: Home Category Data, The Consumer - laundry & cleaning report offers a comprehensive insight into consumer attitudes in the UK laundry & cleaning market. The report focuses on overall laundry & cleaning products and its seven sub-categories: Mops & buckets, Brooms & brushes, Cloths & dusters, Cleaning bins & storage, Drying, Ironing, and Laundry baskets & bins. Consumer data is based on our 2025 UK laundry & cleaning survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Amazon holds the highest conversion rate in the overall laundry & cleaning market followed by B&M
  • 78.6% of respondents cited price as the driver of choice for their laundry & cleaning purchases
  • 61.9% of laundry & cleaning consumers undertook some research before buying
Scope
  • 77.4% of UK consumers have purchased laundry & cleaning products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing laundry & cleaning products, followed by Tesco and B&M.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas

Table of Contents

82 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Brand use
Brand drivers
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From by Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvement Opportunities by Retailer, 2025
Brand Conversion by Subcategory , 2025
Drivers of Brand Choice by Brand, 2025
Consumer Secondhand Consideration by Subcategory, 2025
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Purchase Motivations, 2025
Replacement Cycle, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Tesco, 2025
Retailer Profile - B&M, 2025
Retailer Profile - Home Bargains, 2025
Retailer Profile - ASDA, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Brands Considered & Purchased from, 2025
Drivers of Brand Choice, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views on Online Shopping for Laundry & Cleaning, 2025
Satisfaction With Online Shopping for Laundry & Cleaning, 2025
Views Prior to Purchase, 2025
Factors of Importance When Purchasing Laundry & Cleaning, 2025
Opinions on Laundry & Cleaning, 2025
Whether Consumers Hire a Cleaner to Clean their Homes, 2025
How Often Consumers Get their Clothes Ironed, 2025
Responsibility for Ironing Clothes, 2025
How Consumers Dry their Clothes After Being Washed, 2025
Consumer Secondhand Penetration, 2025
Consumer Secondhand Penetration by Subcategory, 2025
Consideration Buying Secondhand Products by Subcategory, 2025
Channels Used for Purchasing Secondhand Laundry & Cleaning, 2025
Why Consumers Bought Secondhand Laundry & Cleaning, 2025
Why Consumers have Not Bought Secondhand Laundry & Cleaning, 2025

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