Report cover image

UK: Home Category Data, The Consumer - Phones & Software 2025

Publisher GlobalData
Published Aug 22, 2025
Length 56 Pages
SKU # GBDT20418514

Description

UK: Home Category Data, The Consumer - Phones & Software 2025

Summary

The UK: Home Category Data, The Consumer - Phones & software report offers a comprehensive insight into consumer attitudes in the UK phones & software market. The report focuses on overall phones & software products and its three sub-categories: Phones, Software, and Mobile phone services. Consumer data is based on our 2025 UK phones & software survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Direct from manufacturer holds the highest conversion rate in the overall phones & software market followed by Apple
  • 73.3% of respondents cited range as the driver of choice for their phones & software purchases
  • 86.8% of phones & software consumers undertook some research before buying
Scope
  • 28.1% of UK consumers have purchased phones & software products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. Amazon is the most popular retailer for purchasing phones & software products, followed by Apple and Samsung.
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas

Table of Contents

56 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Retailer Improvement Opportunities by Retailer, 2025
Consumer Secondhand Consideration by Product, 2025
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Purchase Motivations, 2025
Replacement Cycle, 2025
Retailers Visited & Purchased from, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Apple, 2025
Retailer Profile - Samsung, 2025
Retailer Profile - Direct from manufacturer, 2025
Retailer Profile - Argos, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views on Online Shopping for Phones & Software, 2025
Satisfaction With Online Shopping for Phones & Software, 2025
Views Prior to Purchase, 2025
Factors of Importance When Purchasing Phones & Software, 2025
Opinions on Phones & Software Products, 2025
Mobile Phone Contract Ownership Consumer Penetration, 2025
Mobile Phone Pay-as-you-go Ownership Consumer Penetration, 2025
Brand Choice, 2025
Mobile Phone Upgrade Cycle, 2025
Reasons For Upgrading Mobile Phones, 2025
Mobile Phone Use, 2025
Consumer Secondhand Penetration, 2025
Consumer Secondhand Penetration by Subcategory, 2025
Channels Used for Purchasing Secondhand Phones & Software, 2025
Why Consumers Bought Secondhand Phones & Software, 2025
Why Consumers have Not Bought Secondhand Phones & Software, 2025

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us