UK Consumer Insight: Secondhand Books
Summary
This report offers an overview of consumer attitudes in the UK secondhand books market
70.8% of secondhand book purchasers were motivated by saving money, with this being by far the most important driver as the cost of books has risen in the past few years due to inflationary pressures. Over half (52.3%) of consumers rely on secondhand for the majority (76-100%) of their book purchases due to the low prices available.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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