UK Childrenswear Market to 2029

UK Childrenswear Market to 2029

Summary

The UK Childrenswear Market to 2029 report offers comprehensive insight and analysis of the UK Childrenswear market, the major players, the key trends, and consumer attitudes. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performace of key retailers. The report also includes consumer data from 2023 and 2024.

The lasting impact of high inflation led the UK childrenswear market to decline 2.4% in 2024. However, its more essential nature allowed it to outperform menswear and womenswear. Less shoppers purchased childrenswear in 2024 due to economic troubles, however 35-44s were the only age group to not see a decline as shoppers continue to wait longer to have children. The market is expect to contract again in 2025 but returning to growth in 2026, but will but will rise at the timid CAGR between 2024 and 2029 due to slowing birth rates.

Scope

• Though partially protected by its essential nature, childrenswear will experience muted growth out to 2029, hindered by slowing birth rates and economic difficulties
• Online penetration grew 0.7ppts in 2024, and the digital channel is expected to continue outperforming in the long term, as consumers appreciate its convenience and wide ranges
• Retailers with strong value for money perceptions such as M&S and ASDA won share in 2024, with leading player Primark also benefitting from its affordability and strong licensed ranges.

• Understand where the demand lies within the UK childrenswear market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition.
• Learn how continued macroeconomic challenges will impact the UK childrenswear market, and which players are most at threat from changing consumer habits.
• Identify the key approaches retailers are taking to stand out in the UK childrenswear market, and how you can adapt these to fit your own business.