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Thematic Research: Augmented Reality in Consumer Goods

Publisher GlobalData
Published Apr 11, 2024
Length 66 Pages
SKU # GBDT18825134

Description

Thematic Research: Augmented Reality in Consumer Goods


Summary

This report analyses the role of augmented reality in the consumer goods sector. It offers an in-depth study of the AR value chain, before identifying the specific AR products that consumer companies can and will use to give them a competitive advantage and respond to the challenges posed by the pandemic. The report also assesses the state of the AR market by analyzing the jobs, filings, social media activity, M&A deals, and partnerships pertaining to both AR and the consumer sector.

AR is now more valuable than ever to consumer companies thanks to the pandemic. Social distancing measures caused a large increase in online purchases of FMCG, increasing the value of AR adverts and virtual try-on solutions, which improve online shopping experiences for consumers. The pandemic also disrupted consumer companies’ supply chains by limiting the number of employees willing or legally and medically able to work onsite in production facilities. As a result, AR-based remote guidance solutions have become more valuable. The metaverse is also causing consumer companies, particularly beauty brands, to re-evaluate the role of AR in the consumer sector.

Scope
  • The pandemic has accelerated consumer companies’ adoption of AR.
  • Of all consumer companies, beauty brands are investing the most in AR. This is because of the proven success of virtual try-on solutions for make-up and skincare products.
  • The importance of AR in the consumer goods sector is likely to grow as both consumer and enterprise AR devices and experiences become more ubiquitous.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

66 Pages
Executive Summary
Players
Consumer Challenges
The Impact of Augmented Reality on Consumer
How AR helps tackle the challenge of ESG
How AR helps tackle the challenge of innovation and changing customer preferences
How AR helps tackle the challenge of the future of work
Case Studies
PepsiCo releases an immersive AR experience
Absolut Vodka launches a phygital bottle
Monster Energy Ultra launches a new flavor in the first AR reveal of a beverage can
Augmented Reality Timeline
Market Size and Growth Forecasts
AR software
AR hardware
Signals
M&A trends
Patent trends
Augmented Reality Value Chain
Semiconductors
Central processing units
Graphics processing units
Vision processing units
Image processors
Communication chips
Micro-electromechanical systems (MEMS)
Memory chips
Components
Motion tracking
Batteries
Displays
Cameras and 3D lenses
Audio component
Machine vision
Devices
Smartphones
AR smart glasses
AR headsets
Platforms
Artificial intelligence
The impact of generative AI
Apps and content
Companies
Leading augmented reality adopters in the consumer sector
Leading augmented reality vendors
Specialist augmented reality vendors in the consumer sector
Sector Scorecards
Consumer sector scorecard
Who's who
Thematic screen
Valuation screen
Risk screen
Foodservice sector scorecard
Who's who
Thematic screen
Valuation screen
Risk screen
Packaging sector scorecard
Who's who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges currently facing the consumer sector.
Table 2: M&A trends
Table 3: Leading augmented reality adopters in the consumer sector
Table 4: Leading augmented reality vendors
Table 5: Specialist augmented reality vendors in the consumer sector
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in augmented reality
Figure 2: Consumers are extremely concerned about their personal financial situation
Figure 3: Thematic investment matrix
Figure 4: The immersive PepsiCo world
Figure 5: Absolut Vodka's new phygital bottle
Figure 6: Monster Energy's AR release of its new flavor
Figure 7: The augmented reality story
Figure 8: AR will become a $100 billion market by 2030
Figure 9: Enterprise AR will continue to be more lucrative than the consumer market by 2030
Figure 10: AR software will dominate the market over the forecast period
Figure 11: The AR software market will generate $82 billion in revenue by 2030
Figure 12: The AR hardware market will be worth $18 billion by 2030
Figure 13: AR headsets will lead the AR hardware market
Figure 14: Patent publications peaked at 402,644 in 2021
Figure 15: The augmented reality value chain
Figure 16: AR value chain – Semiconductors
Figure 17: AR value chain – Components
Figure 18: AR value chain – Devices
Figure 19: AR value chain – Platforms
Figure 20: AR value chain – Platforms - AI
Figure 21: AR value chain – Apps and content
Figure 22: Who does what in the consumer space?
Figure 23: Thematic screen - Consumer sector scorecard
Figure 24: Valuation screen - Consumer sector scorecard
Figure 25: Risk screen - Consumer sector scorecard
Figure 26: Who does what in the foodservice space?
Figure 27: Thematic screen - Foodservice sector scorecard
Figure 28: Valuation screen - Foodservice sector scorecard
Figure 29: Risk screen - Foodservice sector scorecard
Figure 30: Who does what in the packaging space?
Figure 31: Thematic screen - Packaging sector scorecard
Figure 32: Valuation screen - Packaging sector scorecard
Figure 33: Risk screen - Packaging sector scorecard
Figure 34: Our five-step approach for generating a sector scorecard

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