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Tesco, Hungary (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Sep 26, 2022
Length 20 Pages
SKU # GBDT17503974

Description

Tesco, Hungary (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Tesco attracts customers primarily between 35-64 years old, and with female shoppers accounting for 60.6% of the consumer base. Tesco’s position in the Hungarian clothing & footwear market has fallen over the past few years as it has faced challenges in retaining its market share, with it decreasing from 1.3% in 2017 to 1.0% in 2020. While the retailer’s operations have not been directly impacted by the Russia-Ukraine conflict, the resulting increase in inflation and shortage of raw materials will have indirectly affected Tesco’s sales in Hungary.

Scope
  • Tesco’s value price positioning in apparel appeals to price-conscious Hungarian consumers
  • Lack of an online presence in clothing & footwear has restrained Tesco’s market share
  • Humanitarian acts and a focus on its Clubcard scheme will help Tesco boost shopper loyalty
Reasons to Buy
  • Gain a comprehensive knowledge on Tesco's business and develop a competitive advantage
  • Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing & footwear market segment in Hungary

Table of Contents

20 Pages
Executive Summary
Tesco Retail Shopper Profile
Hungary clothing & footwear shopper profile
Where Hungarian consumers purchase clothing & footwear
Retailers used for other categories
Tesco Overview
Snapshot of proposition
Key performance indicators
Global sales split
Sales And Market Shares
Apparel market
Tesco’s market share
Top 10 retailers’ market share
Tesco’s share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
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