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Telcos’ Approaches to IoT Monetization: Ecosystems and Business Models to Go Beyond Connectivity

Telcos’ Approaches to IoT Monetization: Ecosystems and Business Models to Go Beyond Connectivity

Telcos’ Approaches to IoT Monetization: Ecosystems and Business Models to Go Beyond Connectivity

Summary

IoT value chain consists of five key layers; connectivity, security and M2M network management, platform, IoT applications, and operations. Telcos’ traditionally have a strong presence in the connectivity layer though the strength of their offerings declines when moving up the IoT value chain. This shift in positioning on the IoT value chain is happening as telcos’ are answering three major market dynamics driving the adoption of IoT: optimizing the utilization of physical and financial assets, transformation of customer engagement and differentiation of product and services.

The complex nature of most IoT ecosystems means that many telcos’ do not have all the capabilities in-house and will need to partner with key stakeholders. This need for partnership presents multiple opportunities for vendors to differentiate and position their services and products not as just a standalone component but as a key enabler of an IoT solution.

Telcos’ have already perceived the need to expand their portfolio beyond connectivity to monetize the growing IoT market opportunity. To develop an IoT-focused portfolio telcos’ are engaging in partnerships, joint ventures, mergers and acquisitions of different stakeholders that are part of the IoT ecosystem, including network vendors, technology providers, application developers and start-ups.

The Telcos’ Approaches to IoT Monetization: Ecosystems and Business Models to Go Beyond Connectivity, a thematic research report, thoroughly examines the IoT landscape, telcos’ IoT value chain and IoT business models that the telcos’ are applying to profit from the IoT opportunity.

Key takeaways of the report include -

  • With the development of new applications and solutions and the focus of stakeholders to position the connectivity component as an embedded and invisible component within IoT solutions, connectivity revenue share of total IoT market is relatively small and is expected to decline.
  • IoT ecosystems can also be quite complex and often telcos’ do not have all the in-house technical capabilities required to provide end-to-end IoT solutions and services to their clients.
  • Many telcos’ are focusing on leveraging their capabilities to develop cross-vertical solutions that can be applied across different IoT projects.
Companies Mentioned: AT&T, Astellia, Cisco, Deutsche Telekom, Econolite, Ericsson, Etisalat, EY, Hewlett Packard Enterprise, Hitachi, Huawei, JUSCO, KPN Netherlands, MOTWANE, MTS Russia, Oracle, Orange France, PS Solutions, Qivicon, Softbank Japan, Tata Communications, Telefonica, TIM Brazil, T-Systems, van Happen, Verizon, Yamaha, Yellow Cab Columbus, Zain Kuwait

Scope
  • With the development of new applications and solutions and the focus of stakeholders to position the connectivity component as an embedded and invisible component within IoT solutions, connectivity revenue share of total IoT market is relatively small and is expected to decline.
  • IoT ecosystems can also be quite complex and often telcos do not have all the in-house technical capabilities required to provide end-to-end IoT solutions and services to their clients.
  • Many telcos are focusing on leveraging their capabilities to develop cross-vertical solutions that can be applied across different IoT projects.
Reasons to buy
  • This Thematic Report provides a comprehensive examination of telcos' IoT business models to help executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans and optimize resource allocation and return on investments.
  • Ten case studies illustrate the findings of the report, providing insight into particular situations regarding IoT implementations and the participation of telcos in these projects; this will help the reader understand both the challenges confronted in the real world and the strategies employed to succeed.
  • The report discusses concrete opportunities in the IoT market, providing a number of actionable recommendations for telcos and vendors.
  • With more than 30 charts and tables, the report is designed for an executive-level audience, to help to understand the different approaches that telcos are adopting to foster their presence within the IoT value chain and ecosystem.


Executive summary
Section 1: Taxonomy and Market Context
Defining IoT and M2M
IoT market context
Telcos’ IoT value chain
Telcos’ IoT platforms and launches
Section 2: Telcos’ Approaches within the IoT Ecosystem
TIM Brazil and the Fire Department of Rio de Janeiro
Zain Kuwait and the Ministry of Water and Electricity
MTS Russia and InTouch
KPN Netherlands and van Happen
Tata Communications and Jamshedpur City
Verizon US and Columbus Yellow Cab
Deutsche Telekom and residential customers
Orange France and Montgenèvre Ski Resort
Softbank Japan and Teshima Island
AT&T USA and Miami-Date County
Section 3 : Findings and recommendations
Key findings: Telcos’ approaches to capitalize from IoT market
Key findings: Opportunities for telcos and vendors
Appendix
Acronyms and definitions
Companiesmentioned
About the authors
Related research
Contact information
List of Figures
Exhibit 1: IoT and M2M Overview
Exhibit 2: Key IoT Market Drivers
Exhibit 3: Telcos’ Portfolio and Expertise against the IoT Value Chains
Exhibit 4: Telcos’ IoT Value Chain and IoT Portfolio of select Telcos within the Value Chain
Exhibit 5: Telcos IoT Platform Launches, Global
Exhibit 6: IoT Case Study Snapshot, TIM, Brazil
Exhibit 7: IoT Ecosystem Stakeholders, TIM, Brazil
Exhibit 8: IoT Case Study Snapshot, Zain, Kuwait
Exhibit 9: IoT Ecosystem Stakeholders, Zain, Kuwait
Exhibit 10: IoT Case Study Snapshot, MTS, Russia
Exhibit 11: IoT Ecosystem Stakeholder, MTS, Russia
Exhibit 12: IoT Case Study Snapshot, KPN, Netherlands
Exhibit 13: IoT Ecosystem Stakeholder, KPN, Netherlands
Exhibit 14: IoT Case Study Snapshot, TATA Communications, India
Exhibit 15: IoT Ecosystem Stakeholder, TATA Communications, India
Exhibit 16: IoT Case Study Snapshot, Verizon, US
Exhibit 17: IoT Ecosystem Stakeholder, Verizon, US
Exhibit 18: IoT Case Study Snapshot, Deutsche Telekom, Germany
Exhibit 19: IoT Ecosystem Stakeholder, Deutsche Telekom, Germany
Exhibit 20: IoT Case Study Snapshot, Orange, France
Exhibit 21: IoT Ecosystem Stakeholder, Orange, France
Exhibit 22: IoT Case Study Snapshot, Softbank, Japan
Exhibit 23: IoT Ecosystem Stakeholder, Softbank, Japan
Exhibit 24: IoT Case Study Snapshot, AT&T, US
Exhibit 25: IoT Ecosystem Stakeholder, AT&T, US

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