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Suning, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Mar 02, 2023
Length 20 Pages
SKU # GBDT17836562

Description

Suning, China (Electricals) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Key Highlights
  • Suning’s specialism in electricals appeals more to male consumers, who account for 55.2% of its customer base.
  • Suning’s services, such as online consultations with experts and product maintenance services, appeal to tech-savvy millennials (62.5%), with consumers aged 25-34 years making up 44.8% of its shopper base
Scope
  • Suning’s wide range of electricals products and brands boosts brand appeal among millennials
  • Suning’s share of the Chinese electricals market has fallen each year between 2017 and 2021
  • Suning’s future strategy should take an omnichannel approach to retail
Reasons to Buy
  • Gain a comprehensive knowledge on Suning business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in China

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Electricals shopper profile
Where China consumers purchase electricals
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance indicators
Global sales
Sales and market shares
Electricals market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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