Strategic Intelligence: The Future of Work in Film and TV (2025)
Summary
Film and TV companies are investing in future of work technologies technologies to streamline their workflows, reduce costs, and produce higher quality content. Film and TV companies are increasing investment into future of work initiaves and will continue to do so.
AI is disrupting the future of work in film and TV
Artificial intelligence (AI) could benefit the film and TV industry significantly. Companies increasingly use AI to automate time-consuming processes like subtitling, dubbing, and translating. It is also used to generate content and ideas. However, the industry’s adoption of AI has raised concerns about job security and potential audience backlash. Film and TV companies must be transparent about their use of AI, or they risk reputational damage.
Cloud-based collaboration tools facilitate filmmaking
Cloud-based production enjoys a high adoption rate within the film and TV industry. Many companies that experimented with cloud-based platforms to share files while working remotely during the COVID-19 pandemic have now transitioned their production workflows to the cloud. Specialist film and TV cloud vendors continue to add new features to their platforms, such as frame-by-frame playback and real-time, camera-to-cloud (C2C) capabilities. These features can help teams streamline their workflows, reduce production-to-post-production lag, and operate efficiently globally.
Visualization technologies can reduce production costs
The film and TV industry is witnessing a surge in the use of visualization technologies such as computer-generated images (CGI), virtual effects (VFX), augmented reality (AR), virtual reality (VR), digital twins, and light-emitting diodes (LEDs). These techniques can drastically reduce production expenditures related to location filming and physical set design and simplify filmmaking. However, the adoption of some visualization technologies, like LEDs, is primarily limited to bigger players due to the substantial initial investment required. Companies embracing these technologies must also contend with a shortage of skilled technicians.
Future of work technologie like artificial intelligence (AI) could benefit the film and TV industry significantly. Companiesare increasingly useing AI to automate time-consuming processes like subtitling, dubbing, and translating. Cloud-based collaboration tools are being adopted to help teams working remotely transition their production workflows to shareable cloud platforms. Virtualalization technologies are crucial to streamlining VFX workflows, but can be too costly for smaller companies.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook