Sponsorship Sector Report - Consumer Goods - APAC 2025
Description
Sponsorship Sector Report - Consumer Goods - APAC 2025
Summary
This report provides an overview of the consumer goods sector across the APAC region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
In the APAC region, soccer has emerged as the most significant driver of sponsorship deals within the sector. Cricket, while trailing behind soccer in terms of both annual deal value and deal volume, has seen a notable partnership landscape, albeit with significantly fewer deals-115 in total. In the region, team sponsorship deals rank highest in terms of both revenue and deal volume within the sector. In 2025, these deals account for 36% of the total annual sponsorship spend, with a total of 296 deals. In the region, sports products based in Asia dominate both the annual sponsorship spend and deal volume across the sector, accounting for 61.41% of the deal volume and 52.33% of the annual sponsorship spend.
In the region, the largest deal across the sector is Yonex’s partnership with the Badminton Association of India (BAI). Yonex have been a long-standing partner with the BAI; and are currently serving as the confirmed kit and footwear supplier for 2025, including the title sponsorship to BAI-organized tournament. The partnership between the AFC and Midea ranks as the second largest deal across the region. In the region, athlete partnerships are making a notable impact in the sports sponsorship landscape across the sector, with three deals ranking among the top 10 largest deals.
Yonex, whilst ranking as the second most active consumer goods brands across the region, with 10 deals, are the largest spending in 2025. Elastoplast has established itself as the most active brand across the region, with 15 deals. HART Sport has positioned itself as a prominent player in the sports equipment industry, ranking as the third most active brand in terms of sports sponsorship across the region, with one fewer deal than Yonex. Consumer goods brands based in Asia dominate the sports sponsorship spend across the region in 2025; brands based in Asia also comfortably occupy the largest volume of deals across the region, 255 deals, equal to 52.90% of total deals.
Scope
Summary
This report provides an overview of the consumer goods sector across the APAC region globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
In the APAC region, soccer has emerged as the most significant driver of sponsorship deals within the sector. Cricket, while trailing behind soccer in terms of both annual deal value and deal volume, has seen a notable partnership landscape, albeit with significantly fewer deals-115 in total. In the region, team sponsorship deals rank highest in terms of both revenue and deal volume within the sector. In 2025, these deals account for 36% of the total annual sponsorship spend, with a total of 296 deals. In the region, sports products based in Asia dominate both the annual sponsorship spend and deal volume across the sector, accounting for 61.41% of the deal volume and 52.33% of the annual sponsorship spend.
In the region, the largest deal across the sector is Yonex’s partnership with the Badminton Association of India (BAI). Yonex have been a long-standing partner with the BAI; and are currently serving as the confirmed kit and footwear supplier for 2025, including the title sponsorship to BAI-organized tournament. The partnership between the AFC and Midea ranks as the second largest deal across the region. In the region, athlete partnerships are making a notable impact in the sports sponsorship landscape across the sector, with three deals ranking among the top 10 largest deals.
Yonex, whilst ranking as the second most active consumer goods brands across the region, with 10 deals, are the largest spending in 2025. Elastoplast has established itself as the most active brand across the region, with 15 deals. HART Sport has positioned itself as a prominent player in the sports equipment industry, ranking as the third most active brand in terms of sports sponsorship across the region, with one fewer deal than Yonex. Consumer goods brands based in Asia dominate the sports sponsorship spend across the region in 2025; brands based in Asia also comfortably occupy the largest volume of deals across the region, 255 deals, equal to 52.90% of total deals.
Scope
- This report looks to offer a detailed insight into the consumer goods sector across the APAC region. It explores all the main brands in the sector as well as details the movement in the sector over the last few years across the globe in the sports sponsorship industry.
- For those wanting an in-depth analysis of how the consumer sector across the APAC region performed in the sports sponsorship industry, in the sense of both business and popularity.
Table of Contents
29 Pages
- 1. Key Information and Background
- Executive Summary
- Introduction
- 2. Market Insights
- Sponsorship market trends
- 3. Sector Analysis
- Sector Analysis Summary
- Top Sports by Value and Volume
- Product Category Breakdown
- Key Product Sponsorship Markets
- Top 10 Largest Deals
- 4. Case Study
- Badminton Association of India and Yonex
- 5. Brand Analysis
- Brand Analysis Summary
- Spend per Brand Location
- Top 10 Most Active Brands and Biggest Spenders
- Featured Brands Analysis
- 6. Appendix
- Sources
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