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Serbia Cards and Payments: Opportunities and Risks to 2029

Publisher GlobalData
Published Nov 14, 2025
Length 67 Pages
SKU # GBDT20659217

Description

Serbia Cards and Payments: Opportunities and Risks to 2029

Summary

GlobalData’s ‘Serbia Cards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Serbian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, card, credit transfer, direct debits, and cheques during the review-period (2021-25e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025e-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Serbia Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Serbian cards and payments industry, including -
  • Current and forecast values for each market in the Serbian cards and payments industry, including debit, credit and charge cards.
  • Detailed insights into payment instruments including card, credit transfer, cash, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
  • Ecommerce market analysis.
  • Analysis of various market drivers and regulations governing the Serbian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of the Serbian cards and payments industry.
Key Highlights
  • There has been a noticeable increase in the issuance of payment cards with contactless functionality in Serbia. As of June 1, 2024, all DinaCards issued by banks in Serbia now include contactless functionality. Payments of up to Serbian dinar (RSD) 6,000 ($55.31) using DinaCard contactless cards will not require a PIN, while for larger amounts users will need to enter their PIN at the POS terminal. Currently, within the DinaCard system, banks are issuing various types of card products with contactless technology, including DinaCard single cards (exclusively for domestic use), DinaCard-Discover cards, and DinaCard-UnionPay cards. The NBS, the country’s Central Bank, is also proactively working towards upgrading all POS terminals to enable the acceptance of contactless transactions.
  • Mergers and acquisitions are strengthening banks’ presence in card market and expanding customer reach in Serbia. For example, Aik Bank merged with Eurobank Direktna and since March 2025 operates as Aik Bank. The merger combines Eurobank’s retail base of nearly 500,000 customers with Aik Bank’s corporate network; significantly expanding the combined bank’s card holder base and acceptance network. This move is expected to further strengthen Aik Bank’s presence in the Serbian payment card market.
  • The use of payment cards is on the rise; owing partly to the growing adoption of contactless cards. According to a survey conducted by Better Way Initiative, over 60% of people in Serbia use cashless payments. Card use is most common, followed by mobile banking and instant payments. Half of businesses see customers asking to pay by card. Subsidies for POS terminals helped many shops start card payments. Most businesses report faster service, cost savings, and positive impact.
Scope
  • Card market size in terms of number of cards, value and volume of transactions in Serbiaalong with detailed card segmentation of debit, credit and charge cards available in the country.
  • Market sizing and analysis of major payment instruments including card, credit transfer, cash, direct debits, and cheques.
  • Payment market trends and growth for both historical and forecast period
  • Competitor analysis with detailed insights into leading card issuers and schemes.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to the Serbian cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Serbian cards and payments industry.
  • Assess the competitive dynamics in the Serbian cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Serbia.
  • Gain insights into key regulations governing the Serbian cards and payments industry.

Table of Contents

67 Pages
  • Executive Summary
    • Serbia: Key facts, 2025e
    • Serbia: Benchmarking of payment cards, 2025e
    • Instant Payments
    • Payment Cards: Market Sizing and Forecasting
    • Debit Cards: Market Sizing and Forecasting
    • Debit Cards: Schemes
    • Debit Cards: Issuers
    • Credit and Charge Cards: Market Sizing and Forecasting
    • Credit and Charge Cards: Schemes
    • Credit and Charge Cards: Issuers
    • Prepaid Cards: Market Sizing and Forecasting
    • Ecommerce: Market Sizing and Forecasting
    • Alternative Payments: Payment Solutions
  • Job Analysis
  • Payment Innovations
    • POS Terminals and ATMs
    • Regulatory Environment
    • Serbia: payment instrument transaction values (RSD billions), 2021-29f
    • Serbia: payment instrument transaction values ($ millions), 2021-29f
    • Serbia: payment instrument transaction volumes (millions), 2021-29f
    • Serbia: payment cards in circulation by type (000s), 2021-29f
    • Serbia: volume of payment card transactions (millions), 2021-29f
    • Serbia: value of payment card transactions (RSD billions), 2021-29f
    • Serbia: value of payment card transactions ($ millions), 2021-29f
    • Serbia: debit cards in circulation (millions), 2021-29f
    • Serbia: debit card transaction volumes, 2021-29f
    • Serbia: debit card transaction values (RSD), 2021-29f
    • Serbia: debit card transaction values ($), 2021-29f
    • Serbia: debit cards in circulation by scheme (millions), 2021-25e
    • Serbia: debit card transaction values by scheme (RSD billions), 2021-25e
    • Serbia: debit card transaction values by scheme ($ billions), 2021-25e
    • Serbia: debit cards in circulation by issuer (000s), 2021-25e
    • Serbia: debit cards transaction value by issuer (RSD billions), 2021-25e
    • Serbia: debit cards transaction value by issuer ($ millions), 2021-25e
    • Serbia: credit and charge cards in circulation (000s), 2021-29f
    • Serbia: credit and charge card transaction volumes, 2021-29f
    • Serbia: credit and charge card transaction values (RSD), 2021-29f
    • Serbia: credit and charge card transaction values ($), 2021-29f
    • Serbia: credit and charge cards in circulation by scheme (000s), 2021-25e
    • Serbia: credit and charge card transaction values by scheme (RSD billions), 2021-25e
    • Serbia: credit and charge card transaction values by scheme ($ millions), 2021-25e
    • Serbia: credit and charge cards in circulation by issuer (000s), 2021-25e
    • Serbia: credit and charge cards transaction value by issuer (RSD billions), 2021-25e
    • Serbia: credit and charge cards transaction value by issuer ($ millions), 2021-25e
    • Serbia: credit cards in circulation (000s), 2021-29f
    • Serbia: credit card transaction volumes, 2021-29f
    • Serbia: credit card transaction values (RSD), 2021-29f
    • Serbia: credit card transaction values ($), 2021-29f
    • Serbia: credit cards in circulation by scheme (000s), 2021-25e
    • Serbia: credit card transaction values by scheme (RSD billions), 2021-25e
    • Serbia: credit card transaction values by scheme ($ millions), 2021-25e
    • Serbia: charge cards in circulation (000s), 2021-29f
    • Serbia: charge card transaction volumes, 2021-29f
    • Serbia: charge card transaction values (RSD), 2021-29f
    • Serbia: charge card transaction values ($), 2021-29f
    • Serbia: charge cards in circulation by scheme (000s), 2021-25e
    • Serbia: charge card transaction values by scheme (RSD billions), 2021-25e
    • Serbia: charge card transaction values by scheme ($ millions), 2021-25e
    • Serbia: prepaid cards in circulation (000s), 2021-29f
    • Serbia: prepaid card transaction values (RSD billions), 2021-29f
    • Serbia: prepaid card transaction values ($ millions), 2021-29f

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