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Russia Cards and Payments: Opportunities and Risks to 2029

Publisher GlobalData
Published Aug 22, 2025
Length 65 Pages
SKU # GBDT20389303

Description

Russia Cards and Payments: Opportunities and Risks to 2029

Summary

GlobalData’s ‘Russia Cards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Russia cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, cash, credit transfers, and direct debits during the review-period (2021-25e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025e-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Russia Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Russian cards and payments industry, including -
  • Current and forecast values for each market in the Russian cards and payments industry, including debit and credit cards.
  • Detailed insights into payment instruments including cards, cash, credit transfers, and direct debits. It also, includes an overview of the country's key alternative payment instruments.
  • Ecommerce market analysis.
  • Analysis of various market drivers and regulations governing the Russian cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of the Russian cards and payments industry.
Key Highlights
  • Russia is making progress toward the launch of a Central Bank Digital Currency (CBDC), the Digital Ruble. In July 2023, a fundamental law was passed to establish the framework for introducing the Digital Ruble. In August 2023, the Bank of Russia commenced pilot testing, which involved 13 banks, 600 users, and 30 merchants across 11 cities. The purpose of this testing was to evaluate operational readiness and user experience. The next phase took place in September 2024 and expanded the pilot to include 31 banks, with the participation of 9,000 individuals and 1,200 other entities. The launch of the Digital Ruble is anticipated to take place in September 2026.
  • Biometric payment systems are becoming popular due to their security and convenience. In January 2025, the Russian Government announced plans to launch a nation-wide facial recognition payment system in H2 2025. This initiative is led by Sberbank-one of Russia’s largest banks-and the NSPK, the operator of the MIR payment network, aiming to create a standardized biometric framework which enables customers to conduct transactions across different banks. This will enable customers of participating banks to conduct transactions via facial recognition at terminals. As part of the rollout, Sberbank intents to equip facial recognition in two million terminals; covering half of Russia’s total payment terminals.
  • The government and the Bank of Russia are introducing new regulations to tighten monetary policy. In May 2025, a regulation was introduced which allows individuals to make money transfers of up to RUB100,000 ($1,076.51) per month between accounts held with different banks under simplified identification. Previously, only a lower threshold for verification existed at RUB15,000 ($161.48) with no upper limit. Now, transfers ranging from RUB15,000 to RUB100,000 undergo simplified verification, while amounts exceeding RUB100,000 necessitate full identification of both the sender and recipient. Additionally, it limited the number of bank cards issued to one person. Accordingly, individuals can hold a maximum of 20 cards per person, with no more than five cards from a single bank.
Scope
  • Card market size in terms of number of cards, value and volume of transactions in Russia along with detailed card segmentation of debit and credit cards available in the country.
  • Market sizing and analysis of major payment instruments including cards, cash, credit transfers, and direct debits.
  • Payment market trends and growth for both historical and forecast period.
  • Competitor analysis with detailed insights into leading card issuers and schemes.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to the Russia cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Russia cards and payments industry.
  • Assess the competitive dynamics in the Russia cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Russia.
  • Gain insights into key regulations governing the Russia cards and payments industry.

Table of Contents

65 Pages
1. Executive Summary
2. Market Overview
3. Payment Instruments
4. Card-Based Payments
5. Ecommerce Payments
6. Mobile Payments
7. Alternative Payments
8. Payment Innovation
9. Payment Infrastructure and Regulation
10. Appendix
List of Tables
Key facts, 2025
Benchmarking of payment cards, 2025
Payment instrument transaction values (LCU), 2021-29f
Payment instrument transaction values ($), 2021-29f
Payment instrument transaction volumes (units), 2021-29f
Payment cards in circulation by type (units), 2021-29f
Volume of payment card transactions (units), 2021-29f
Value of payment card transactions (LCU), 2021-29f
Value of payment card transactions ($), 2021-29f
Debit cards in circulation (units), 2021-29f
Debit card transaction volumes, 2021-29f
Debit card transaction values (LCU), 2021-29f
Debit card transaction values ($), 2021-29f
Debit cards in circulation by scheme (units), 2021-25e
Debit card transaction values by scheme (LCU), 2021-25e
Debit card transaction values by scheme ($), 2021-25e
Debit cards in circulation by issuer (units), 2021-25e
Debit cards transaction value by issuer (LCU), 2021-25e
Debit cards transaction value by issuer ($), 2021-25e
credit cards in circulation (units), 2021-29f
credit card transaction volumes, 2021-29f
credit card transaction values (LCU), 2021-29f
credit card transaction values ($), 2021-29f
credit cards in circulation by scheme (units), 2021-25e
credit card transaction values by scheme (LCU), 2021-25e
credit card transaction values by scheme ($), 2021-25e
credit cards in circulation by issuer (units), 2021-25e
credit card transaction value by issuer (LCU), 2021-25e
credit card transaction value by issuer ($), 2021-25e
prepaid cards in circulation (units), 2021-29f
prepaid card transaction values (LCU), 2021-29f
prepaid card transaction values ($), 2021-29f
List of Figures
Inflation rate
GDP growth rate
Payment instruments transaction value and volume
Card penetration
Card payments by value
Debit card frequency of payments and average transaction value
Debit card schemes transaction value and volume
Debit card issuers by number of cards and transaction value
Credit card frequency of payments and average transaction value
Credit card schemes transaction value and volume
Credit card issuers by number of cards and transaction value
Prepaid card number of cards and transaction value
E-commerce transaction value and CAGR of review period and forecast period
Number of POS terminals and ATMs

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