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Retail Occasions Series: UK Amazon Prime Day 2025

Publisher GlobalData
Published Aug 04, 2025
Length 55 Pages
SKU # GBDT20349620

Description

Retail Occasions Series: UK Amazon Prime Day 2025

Summary

The Amazon Prime Day 2025 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the market, the main trends, and consumer attitudes.

Scope
  • More consumers have access to an Amazon Prime account in 2025 than last year.
  • A higher proportion of consumers made at least one purchase on Amazon Prime Day 2025 compared to last year
  • In 2025, a larger proportion of Amazon Prime Day shoppers used a laptop or desktop to complete their purchases compared to the previous year.
Reasons to Buy
  • Use our in-depth consumer insight to learn about which areas consumers utilised Prime Day offers the most.
  • Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
  • Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.

Table of Contents

55 Pages
Consumer attitudes
Buying dynamics
Financial wellbeing
Prime Day spending
Amazon ratings
Barriers to purchase
Recipients
Device Usage
Fulfilment
Impact of timing
Signing up to Amazon Prime
Consumer expectations
Amazon Prime Day statements
Purchasing habits
Amazon Prime Day statements
Electricals & technology
Buying dynamics
Spending
Buying dynamics
Clothing & footwear
Buying dynamics
Spending
Buying dynamics
Health & beauty
Buying dynamics
Spending
Buying dynamics
Entertainment & leisure
Buying dynamics
Spending
Buying dynamics
Homewares & furniture
Buying dynamics
Spending
Buying dynamics
Specialty food & drink
Buying dynamics
Spending
Buying dynamics
Miscellaneous
Buying dynamics
Spending
Buying dynamics
Methodology
List of Tables
Electricals & technology categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
Electricals & technology shoppers buying on impulse vs planned (%), 2025 and 2024
Clothing & footwear categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
Clothing & footwear shoppers buying on impulse vs planned (%), 2025 and 2024
Health & beauty categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
Health & beauty shoppers buying on impulse vs planned (%), 2025 and 2024
Entertainment & leisure categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
Entertainment & leisure shoppers buying on impulse vs planned (%), 2025 and 2024
Homewares & furniture categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
Homewares & furniture shoppers buying on impulse vs planned (%), 2025 and 2024
Speciality food & drink categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
Speciality food & drink shoppers buying on impulse vs planned (%), 2025 and 2024
Miscellaneous categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
Miscellaneous shoppers buying on impulse vs planned (%), 2025 and 2024
List of Figures
Amazon Prime penetration, total (2023-2025), by demographic and region (2025) (%)
Amazon Prime penetration breakdown, total and by demographic and region (2025) (%)
Amazon Prime Day shopper penetration, total (2023-2025), by demographic and region (2025) (%)
Amazon Prime Day shopper profile, by demographic and region (2025) (%)
Financial wellbeing, 2024 & 2025
Prime Day spending, 2024 & 2025
Amazon ratings, 2024 & 2025
Barriers to purchase, 2024 & 2025
Recipients, 2024 & 2025
Device Usage, 2024 & 2025
Fulfilment, 2024 & 2025
Impact of Amazon Prime Day on timing of purchasing, 2024 & 2025
Signing up to Amazon Prime, 2025 and change on last year
Consumer discount expectations, 2024 & 2025
Amazon Prime Day statements, 2025 and change on last year
Purchasing habits, 2025
Electricals & technology penetration overall for 2025 and 2024, and by demographic, 2025
Average spend on electricals & technology, 2025 and change on 2024
Planned/impulse purchases - electricals & technology, 2025 and 2024
Clothing & accessories penetration overall for 2025 and 2024, and by demographic, 2025
Average spend on clothing & accessories, 2025 and change on 2024
Planned/impulse purchases - clothing & accessories, 2025 and 2024
Health & beauty penetration overall for 2025 and 2024, and by demographic, 2025
Average spend on health & beauty, 2025 and change on 2024
Planned/impulse purchases - health & beauty, 2025 and 2024
Entertainment & leisure penetration overall for 2025 and 2024, and by demographic, 2025
Average spend on entertainment & leisure, 2025 and change on 2024
Planned/impulse purchases - entertainment & leisure, 2025 and 2024
Homewares & furniture penetration overall for 2025 and 2024, and by demographic, 2025
Average spend on homewares & furniture, 2025 and change on 2024
Planned/impulse purchases - Homewares & furniture, 2025 and 2024
Speciality food & drink penetration overall for 2025 and 2024, and by demographic, 2025
Average spend on speciality food & drink, 2025 and change on 2024
Planned/impulse purchases - Speciality food & drink, 2025 and 2024
Miscellaneous items penetration overall for 2025 and 2024, and by demographic, 2025
Average spend on miscellaneous items, 2025 and change on 2024
Planned/impulse purchases - Miscellaneous items, 2025 and 2024

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