
Retail Occasions Series: UK Amazon Prime Day 2025
Description
Retail Occasions Series: UK Amazon Prime Day 2025
Summary
The Amazon Prime Day 2025 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the market, the main trends, and consumer attitudes.
Scope
Summary
The Amazon Prime Day 2025 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the market, the main trends, and consumer attitudes.
Scope
- More consumers have access to an Amazon Prime account in 2025 than last year.
- A higher proportion of consumers made at least one purchase on Amazon Prime Day 2025 compared to last year
- In 2025, a larger proportion of Amazon Prime Day shoppers used a laptop or desktop to complete their purchases compared to the previous year.
- Use our in-depth consumer insight to learn about which areas consumers utilised Prime Day offers the most.
- Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
- Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.
Table of Contents
55 Pages
- Consumer attitudes
- Buying dynamics
- Financial wellbeing
- Prime Day spending
- Amazon ratings
- Barriers to purchase
- Recipients
- Device Usage
- Fulfilment
- Impact of timing
- Signing up to Amazon Prime
- Consumer expectations
- Amazon Prime Day statements
- Purchasing habits
- Amazon Prime Day statements
- Electricals & technology
- Buying dynamics
- Spending
- Buying dynamics
- Clothing & footwear
- Buying dynamics
- Spending
- Buying dynamics
- Health & beauty
- Buying dynamics
- Spending
- Buying dynamics
- Entertainment & leisure
- Buying dynamics
- Spending
- Buying dynamics
- Homewares & furniture
- Buying dynamics
- Spending
- Buying dynamics
- Specialty food & drink
- Buying dynamics
- Spending
- Buying dynamics
- Miscellaneous
- Buying dynamics
- Spending
- Buying dynamics
- Methodology
- List of Tables
- Electricals & technology categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
- Electricals & technology shoppers buying on impulse vs planned (%), 2025 and 2024
- Clothing & footwear categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
- Clothing & footwear shoppers buying on impulse vs planned (%), 2025 and 2024
- Health & beauty categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
- Health & beauty shoppers buying on impulse vs planned (%), 2025 and 2024
- Entertainment & leisure categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
- Entertainment & leisure shoppers buying on impulse vs planned (%), 2025 and 2024
- Homewares & furniture categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
- Homewares & furniture shoppers buying on impulse vs planned (%), 2025 and 2024
- Speciality food & drink categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
- Speciality food & drink shoppers buying on impulse vs planned (%), 2025 and 2024
- Miscellaneous categories purchased by Amazon Prime Day shoppers (%), 2025 and 2024
- Miscellaneous shoppers buying on impulse vs planned (%), 2025 and 2024
- List of Figures
- Amazon Prime penetration, total (2023-2025), by demographic and region (2025) (%)
- Amazon Prime penetration breakdown, total and by demographic and region (2025) (%)
- Amazon Prime Day shopper penetration, total (2023-2025), by demographic and region (2025) (%)
- Amazon Prime Day shopper profile, by demographic and region (2025) (%)
- Financial wellbeing, 2024 & 2025
- Prime Day spending, 2024 & 2025
- Amazon ratings, 2024 & 2025
- Barriers to purchase, 2024 & 2025
- Recipients, 2024 & 2025
- Device Usage, 2024 & 2025
- Fulfilment, 2024 & 2025
- Impact of Amazon Prime Day on timing of purchasing, 2024 & 2025
- Signing up to Amazon Prime, 2025 and change on last year
- Consumer discount expectations, 2024 & 2025
- Amazon Prime Day statements, 2025 and change on last year
- Purchasing habits, 2025
- Electricals & technology penetration overall for 2025 and 2024, and by demographic, 2025
- Average spend on electricals & technology, 2025 and change on 2024
- Planned/impulse purchases - electricals & technology, 2025 and 2024
- Clothing & accessories penetration overall for 2025 and 2024, and by demographic, 2025
- Average spend on clothing & accessories, 2025 and change on 2024
- Planned/impulse purchases - clothing & accessories, 2025 and 2024
- Health & beauty penetration overall for 2025 and 2024, and by demographic, 2025
- Average spend on health & beauty, 2025 and change on 2024
- Planned/impulse purchases - health & beauty, 2025 and 2024
- Entertainment & leisure penetration overall for 2025 and 2024, and by demographic, 2025
- Average spend on entertainment & leisure, 2025 and change on 2024
- Planned/impulse purchases - entertainment & leisure, 2025 and 2024
- Homewares & furniture penetration overall for 2025 and 2024, and by demographic, 2025
- Average spend on homewares & furniture, 2025 and change on 2024
- Planned/impulse purchases - Homewares & furniture, 2025 and 2024
- Speciality food & drink penetration overall for 2025 and 2024, and by demographic, 2025
- Average spend on speciality food & drink, 2025 and change on 2024
- Planned/impulse purchases - Speciality food & drink, 2025 and 2024
- Miscellaneous items penetration overall for 2025 and 2024, and by demographic, 2025
- Average spend on miscellaneous items, 2025 and change on 2024
- Planned/impulse purchases - Miscellaneous items, 2025 and 2024
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.