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What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands?

Publisher GlobalData
Published Nov 07, 2023
Length 31 Pages
SKU # GBDT18366001

Description

What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands?


Summary

This report explores how impulse shopping is evolving in a digital shopping landscape.

Sitting at the intersection of planned and impulse shopping behaviors are “planned impulse” purchases, which reflect elements of need-based purchasing as well as unplanned decisions in-store. This report explores opportunities in planned impulse purchasing, and the implications for both food and drink brands and retailers.

Scope
  • Traditional impulse shopping has been impacted by disruption to the c-store industry.
  • The rise in online shopping facilitates more considered, less impulsive purchases.
  • Quick commerce has transformed the potential of online impulse shopping.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

31 Pages
What opportunities do planned impulse occasions offer food and drinks brands?
What?
Why?
Who?
How?
What's next?
Appendix

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