Multiplay Service Market Trends in Europe
Western European markets have traditionally exhibited some of the highest mobile broadband penetration levels worldwide thanks to their extensive broadband infrastructure coverage and higher per capita income levels. In addition, aggressive discounted pricing adopted by most operators in the region and the inclusion of value-added services as part of multiplay bundles have also played an important role, helping to rise adoption levels historically.
At 71.6% estimated for year-end 2018, Western Europe (WE) features the highest multiplay household penetration worldwide, followed by Americas, Asia-Pacific and Central and Eastern Europe.
With an 88% multiplay household penetration rate estimated for year-end 2018, UK is the country with the highest multiplay household penetration in Europe. A position that it will maintain through the forecast period, with the total number of multiplay households set to grow to 26.1 million by 2023, which translates into a penetration of households of 90.9%.
Central and Eastern Europe, meanwhile, has been lagging behind Western Europe in terms of multiplay service adoption, mainly because of its relatively low broadband penetration levels. Moving forward, however, it is expected that Russia, Central and Eastern Europe’s largest multiplay market, to exhibit the regions fastest growth rate in terms of adoption.
WE operators such as Orange and Telefonica have been investing in the expansion of their fiber-optic networks in order to deliver gigabit Internet speeds to every household. These European operators look to leverage their widespread FTTH network to drive multiplay adoption, aimed at reducing churn and improving revenue generating units (RGUs).
Multiplay Service Market Trends in Europe, a new Telecom Insider Report, provides an executive-level overview of the multiplay market in Europe. It delivers deep qualitative and quantitative insight into the multiplay market in the region, analyzing key trends and strategies adopted by service providers.
The report provides in-depth analysis of the following -
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