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Leroy Merlin, France (Home) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Mar 03, 2023
Length 20 Pages
SKU # GBDT17836565

Description

Leroy Merlin, France (Home) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Key Highlights
  • An impressive 52.5% of French consumers have purchased home products from Leroy Merlin, and its popularity can be attributed to its large store estate (with over 150 locations in France), high-quality products, customer service, and affordable prices.
  • Leroy Merlin is the dominant home retailer in France, with a market share of 12.8% in 2021, as it is a one-stop shop for most home goods, across DIY & gardening, homewares and furniture & floorcoverings.
  • Its market share rose from 11.5% in 2017, although it fell slightly in 2021 by 0.3ppts.
Scope
  • Leroy Merlin’s extensive product range and large store network makes it appealing to French customers
  • Leroy Merlin is a one-stop-shop for most home goods, dominating the French home market
  • Leroy Merlin improves its proposition through investing in partnerships and more unique initiatives
Reasons to Buy
  • Gain a comprehensive knowledge on Leroy Merlin business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in France

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Home shopper profile
Where French consumers purchase home
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Home market
Retailer's market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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