Japan Cards and Payments: Opportunities and Risks to 2028

Japan Cards and Payments: Opportunities and Risks to 2028

Summary

GlobalData’s ‘Japan Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Japanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, card, credit transfer, and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Japan Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Japanese cards and payments industry, including -

• Current and forecast values for each market in the Japanese cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, card, credit transfer, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Japanese cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Japanese cards and payments industry.

Key Highlights

• Payment companies in Japan are making efforts to increase awareness of contactless payments. Visa ran a promotional campaign and as part of it, Visa card holders receive a 30% or a maximum of JPY30,000 ($214.12) cashback when making payments using Visa touch payment at participating merchants, such as Katsuya, Karayama, Sukiya, Nakau, McDonald's, and Mos Burger. The campaign ran from June 20 to August 16, 2024. This incentive aims to incentivize customers to embrace the convenience and security of contactless payments.
• The increasing use of mobile wallets for bill payment will support mobile payment growth. Mobile wallets also offer a bill payment option via its app. For example, PayPay allow its users to make a utility bill payment using its pay by invoice solution. To make a payment, users need to scan the QR code on the payment slip for each bill and pay using PayPay balance. Similarly, Japan Post Bank offers the bill payment solution Yucho Pay; allowing consumers to pay their utility bill by simply scanning the QR code on the invoice.
• The proliferation of digital-only banks has helped drive competition in banking; boosting debit card holding. In June 2023, the digital-only bank Habitto went live. It offers a mobile-only savings account, along with Visa debit cards. Meanwhile, the digital-only bank Minna Bank is enabling its customers to open a bank account via its website or mobile banking app within a few minutes. They also receive a virtual debit card. As of March 2024, the bank had a customer base of 960,000.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Japan along with detailed card segmentation of debit, and credit cards available in the country.
• Market sizing and analysis of major payment instruments including cash, card, credit transfer, and cheques .
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Japanese cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Japanese cards and payments industry.
• Assess the competitive dynamics in the Japanese cards and payments industry.
• Gain insights into marketing strategies used for various card types in Japan.
• Gain insights into key regulations governing the Japanese cards and payments industry.

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