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JD.com, China (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published May 27, 2022
Length 20 Pages
SKU # GBDT17379547

Description

JD.com, China (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

JD.com’s online pureplay proposition aligns with the changing customer shopping behaviour in China which is shifting towards a more digitized shopping pattern.

JD.com’s website and mobile application act as a one-stop-shopping medium for all kinds of products. As a result, 53.2% of Chinese consumers purchase health & beauty products from JD.com.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • JD.com attracts high-income millennials with its ease of shopping and mass market positioning
  • JD.com maintains its leading position in Chinese retail on the back of a superior logistical ecosystem and high customer satisfaction
  • JD.com’s global strategic acquisitions and collaborations will propel growth in upcoming years
Reasons to Buy
  • Gain a comprehensive knowledge on JD.com's business and develop a competitive advantage
  • Investigate current trends in the health and beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health and beauty segment in China

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Health and beauty shopper profile
Where Chinese consumers buy health & beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & beauty market
JD.com’s market share
Top 10 retailers’ market share
Market positioning map
Contacts

Pricing

Currency Rates
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