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Internet of Things in Retail: Technologies and Usage Cases - Gainining Competitive Advantage through Better Understanding Retailers’ Business and IT Priorities

Internet of Things in Retail: Technologies and Usage Cases - Gainining Competitive Advantage through Better Understanding Retailers’ Business and IT Priorities


Internet of Things in Retail: Technologies and Usage Cases, report discusses the benefits and challenges of IoT technologies such as RFID, Wi-Fi, Beacons, virtual reality, digital signage, robotics, drones and smart lighting. Usage cases by major retailers and vendors’ holistic solutions are evaluated, and advice provided regarding IoT implementations and how to successfully target retailers.

IoT offer retailers opportunities to collect and analyze increasingly granular data in stores and warehouses for optimizing business processes. Consumers’ increasingly connected lifestyles have contributed to the rise of IoT in retail by demanding better interaction in stores by utilizing the latest technologies, and the desire to make shopping a more personal experience based on customers’ preferences. IoT ecosystems provide full connectivity within the store to meet the customers needs and improve the customer experience.


  • IoT in retail stores and warehouses includes various connected devices/end points that either collect data for analytics purposes and for running applications (e.g. sensors, cameras, beacons, RFID, smart watches), or act on data generated by the application in order to display information or interact with customers and staff
  • IoT extends to back-end analytics, networks, servers and data warehouses that are required to generate actionable insight
  • Machinery including robotics and drones, and smart lighting form part of the latest IoT deployments since they provide “smart” interaction or data collection for analytics with linkages to other devices or a central database, which may also use artificial intelligence
Reasons to buy
  • Gain a deeper understanding of IoT technologies and their importance in retail, which is especially beneficial for IT vendors when pitching these solutions to retailers.
  • Retailers' challenges and technology choices are discussed, and useful advice provided for IT vendors regarding offering digital signage, Wi-Fi, beacons, RFID and other IoT based solutions.

  • Background: Retailers' Business Challenges
    • Table Figure 1: Key benefits that retailers expect from IoT deployments
    • Table Figure 2: Retailers' IT environments and stakeholders
    • Table Figure 3: Key business challenges facing retailers
  • IoT Technologies and Opportunities
    • Definition of IoT
      • Table Figure 4: IoT environments across retail organizations
    • Asset Tracking via RFID and NFC
    • Sensors and Cameras
    • In-Store Wi-Fi
      • Table Figure 5: Short-range (unlicensed) wireless technology usage in retail
    • Beacons
    • Digital Signage
    • Smart Shopping Carts
    • Smart Buttons
    • Networking for IoT
    • Analytics
    • Virtual and Augmented Reality
    • Drones
    • Robotics
    • IoT based Payment Systems
    • Smart Vending Machines
    • Smart Lighting
    • Other innovative technologies
      • Table Figure 6: Retailers' investment in IoT technologies over the next two years
  • Retailer Usage Cases
    • Interactive displays at Co-op Italy
    • Food quality sensors at Kroger
    • Ocado's IoT warehouse
    • Levi's 100% shelf visibility
    • Sainsbury's LED lit store
    • Smart fitting rooms at Macy's
    • Virtual reality headsets at Rebecca Minkoff
    • Rite Aid relies on proximity Beacons
    • French supermarket Casino uses NFC on shelves
  • IoT Challenges
    • Table Figure 7: Retailers' security approach: IoT-specific security controls
  • Market Size and Vendor Landscapes
    • Table Figure 8: Key investment areas in IoT technologies in retail
    • Cisco's holistic IoT solution
    • Intel's First IoT Platform for Retail
    • Retail specific IoT solutions vendors
      • Table Retail-specific IoT solutions vendors
    • Supply-chain focused IoT solutions vendors
      • Table Supply-chain focused IoT solutions vendors
  • Advice for ICT Vendors and Retailers
    • Advice for ICT Vendors
    • Advice for Retailers
  • Appendix
    • Definitions
      • Table Retail categories
      • Table Retail channels
      • Table IT Domains
    • Further Reading
    • Contact the author

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