Internet of Things in FMCG and Retail - Thematic Research
Imagine a world where your fridge can detect that you are running out of milk and order it while you are asleep. Or where your home thermostat automatically lowers the temperature when you leave the house and raises it the moment you return. The “Internet of Things” (IoT) refers to a world where various devices are connected to the internet with a view to automating more of our lives, saving energy, and making industrial processes run more efficiently.
We are still early in this technology cycle. As yet, there are no common standards, so it is difficult to predict any long-term winners and losers. However, executives need to understand IoT because it will soon morph into a mega theme. Inside, our analysis offers a framework in which to look at IoT, summarizing the important trends and identifying the key players.
Opportunities for FMCG companies to develop smart tech are growing as consumer demands and IoT technology continue to evolve. Smart tools give consumers newfound abilities to monitor and manage their lifestyles. On the same time, IoT devices are being used to enhance customer experience in stores through interactive terminals that react to movement, tools for creating a virtual or augmented reality experience, and robots as smart sales assistants.
In-store marketing can be better tailored to customers by displaying targeted messages on digital signage screens or mobile devices when sensors and cameras can detect customers’ gender, approximate age, group size, or facial expressions. Various leading retailers have successfully implemented IoT solutions for their stores and supply chains, including Amazon, Walmart, Kroger, Ocado, and Levi’s, as well as various smaller fashion retailers. However, many retailers still lack a viable IoT strategy.
The report Internet of Things in FMCG and Retail - Thematic Research, is built on a unique thematic methodologyfor valuing Technology, Telecom, Retail and FMGC companies based on their relative strength in the big investment themes that are impacting their industry. The report is Multi-Theme report, covering all stocks, all sectors and all themes, giving readers a strong sense of how everything fits together, how conflicting themes might interact with one another and the ability to identify which companies are best placed to succeed in a future filled with multiple disruptive threats.
Companies Mentioned: Akamai, Amazon, Apple, ARM, Atmel, Broadcom, CalAmp, Cisco, Ericsson, F5 Networks, General, Electric (GE), Google, IBM, Infoblox, Intel, Microchip, Microsoft, NXP/, Freescale, Qualcomm, Samsung, SAP, Software AG, Splunk, AlertMe, Arqiva, Arrayent, August, Ayla, Networks, Balyo, Belkin, BigBelly, Canary, DroneShield, Electric Imp, Evrythng, Fitbit, Libelium, Neul, Nordic Semiconductor, Oort, Tado, Thingsquare, Alibaba, Burberry, Farfetch, Kroger, Levi’s, Lowe’s, Lululemon, Macy’s, Next, Ocado, Rite Aid, Target, Unilever, The Coca-ColaCompany, L’Oreal, Nestlé
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