Report cover image

Impact of the Metaverse on Sports - Thematic Intelligence

Publisher GlobalData
Published Apr 27, 2023
Length 61 Pages
SKU # GBDT17972420

Description

Impact of the Metaverse on Sports - Thematic Intelligence


Summary

The metaverse has the potential to be an important technology in the sports industry. Whilst a tried and tested use case has not yet been adopted, there is potential across the industry, to help solve the challenges of fan engagement, media competition, and player safety.

Sports teams, companies, federations, and broadcasters are actively exploring the utility of the metaverse in the sports industry. The adoption of the metaverse intends to increase fan engagement, appeal to a younger, more tech-savvy audience, and create an additional revenue stream in the digital realm. However, a tried and tested, profitable use case has not yet been adopted by the sporting industry. Many Big Tech companies have reversed their decision to invest heavily in the metaverse.

The metaverse will be worth $627 billion by 2030. Virtual stadiums are leading the way in sport innovation. A clear use case for the metaverse in sport has not yet emerged.

Scope
  • This report provides an overview of the metaverse theme and looks at its impact on the sport sector.
  • The detailed value chain breaks down the metaverse into four categories: foundation, tools, user interface, and experience.
  • The report includes a comprehensive data analysis, including market size and growth forecasts for the metaverse.
  • It also includes selected case studies highlighting who is innovating in sport, using the metaverse.
Reasons to Buy
  • This report will help readers understand the business benefits that could be derived from the metaverse. In addition, the report identifies the technology vendors that are leading across the metaverse market. The report uncovers the sports sponsorship brands that are excelling in the metaverse theme within GlobalData's thematic scorecard.

Table of Contents

61 Pages
Executive Summary
The Metaverse Value Chain
Key players in the metaverse value chain
Foundation layer
Semiconductors
Components
Connectivity
Data management
Blockchain
Tools layer
3D engines
Artificial intelligence
Visualization engines
Payment platforms
Adtech
User interface layer
Experience layer
Sport Challenges
The Impact of the Metaverse on Sport
How the metaverse helps resolve the challenge of fan engagement
How the metaverse helps resolve the challenge of being attractive to sponsors
How the metaverse helps resolve the challenge of player safety
How the metaverse helps resolve the challenge of media competition
How the metaverse helps resolve the challenge of COVID-19 or extreme events
Case Studies
Manchester City and Sony partner to create a virtual Etihad Stadium
Fan Controlled Football teamed up with Stadium Live Studios to attract new fans
Atlanta Braves and Surreal Events collaborate to create a digital version of Truist Park
Data Analysis
Market size and growth forecasts
Mergers and acquisitions
Patent trends
Company filings trends
Metaverse timeline
Companies
Leading metaverse adopters in sport
Leading metaverse vendors
Specialist metaverse vendors in sport
Sector Scorecard
Sporting sponsor brands sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges facing the sport sector.
Table 2: Mergers and acquisitions
Table 3: Leading metaverse adopters in sport
Table 4: Leading metaverse vendors
Table 5: Specialist metaverse vendors in sport
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in the metaverse value chain
Figure 2: The metaverse value chain
Figure 3: The metaverse value chain - Foundation layer: semiconductors
Figure 4: The metaverse value chain - Foundation layer: components
Figure 5: The metaverse value chain - Foundation layer: connectivity
Figure 6: The metaverse value chain - Foundation layer: data management
Figure 7: The metaverse value chain - Foundation layer: blockchain
Figure 8: The metaverse value chain - Tools layer: 3D engines
Figure 9: The metaverse value chain - Tools layer: artificial intelligence
Figure 10: The metaverse value chain - Tools layer: visualization engines
Figure 11: The metaverse value chain - Tools layer: payment platforms
Figure 12: The metaverse value chain - Tools layer: adtech
Figure 13: The metaverse value chain - User interface layer
Figure 14: The metaverse value chain - Experience layer
Figure 15: Following the cooling of inflated expectations of the metaverse, job vacancies have nosedived
Figure 16: Thematic impact assessment
Figure 17: League of Legends World Championship at the Staples Center
Figure 18: BT Sport Matchday Experience with concurrent friend viewing
Figure 19: Avatars in the virtual Etihad Stadium
Figure 20: The virtual Etihad Stadium
Figure 21: Stadium Live Studios’ sports metaverse platform
Figure 22: Digital Truist Park
Figure 23: The metaverse will generate $144 billion in revenue by 2025
Figure 24: Gaming is the theme driving the most patent publications in the sports industry
Figure 25: Meta leads the way in terms of metaverse mentions in company filings concerning sport
Figure 26: The metaverse story
Figure 27: Who does what in the sports space?
Figure 28: Thematic screen
Figure 29: Valuation screen
Figure 30: Risk screen
Figure 31: Our five-step approach for generating a sector scorecard

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us