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IKEA, Sweden (Home) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Sep 30, 2022
Length 20 Pages
SKU # GBDT17503971

Description

IKEA, Sweden (Home) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

The Swedish retailer positions its pricing for the mass market, allowing it to find a greater diversity in its customer base. IKEA runs as a franchisee business, with multiple companies operating under it, giving franchisees the freedom of adopting an operational model that provides best results. By a substantial margin, IKEA is the largest Swedish retailer in terms of its sales and market share.

Scope
  • IKEA’s online proposition coupled with its services allows it to maximize its customer engagement
  • Store closures and rising raw material costs amid the pandemic led IKEA to lose market share
  • IKEA’s influence will allow it to keep a stronghold on the home improvements market in Sweden
Reasons to Buy
  • Gain comprehensive knowledge on IKEA's business and develop a competitive advantage
  • Investigate current trends in the Sweden Home market to identify the best opportunities to exploit
  • Analysis of key players in the Home market segment in Sweden

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Home shopper profile
Where Swedish consumers buy home products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Sales and market shares
Home market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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