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Honest Tea - Failure Case Study

Publisher GlobalData
Published Sep 30, 2022
Length 17 Pages
SKU # GBDT17692058

Description

Honest Tea - Failure Case Study

Summary

Honest Tea - Failure Case Study is part of GlobalData's Success & Failure case study series. In 2022, Coca-Cola announced it would phase out the Honest Tea product line; however, it will continue with specific aspects of the brand such as Honest Kids, that produces juice products.

Coca-Cola stated that the brands Peace Tea and Gold Peak will anchor the company's ready-to-drink (RTD) tea strategy in North America.

Scope
  • Manufacturers need to make sure to adapt its product strategy and align with at-home behaviours.
  • Targeting Generation Z consumer groups with unusual or trendy formulations is key for success.
  • Consistently update products in formulation and packaging to keep uniqueness.
Reasons to Buy
  • Use GlobalData’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

17 Pages
What?
Why?
Take-Outs
Appendix

Pricing

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