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Home category data, The Consumer: Tools & Security

Publisher GlobalData
Published Jun 11, 2025
Length 51 Pages
SKU # GBDT20610497

Description

Home category data, The Consumer: Tools & Security

Summary

The UK: Home Category Data, The Consumer – Tools & Security report offers a comprehensive insight into consumer attitudes in the UK Tools & Security market. The report focuses on overall Tools & Security products and its three sub-categories: Power tools, Non-power tools, Security products. Consumer data is based on our 2025 UK Tools & Security survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Amazon holds the highest conversion rate in the overall Tools & Security market with 91.1%, followed by B&Q.
  • Non-power tools is the most purchased sub-category in the Tools & Security market.
  • Move or improve is the most important driver influencing purchases of Tools & Security
Scope
  • 51.2% of UK consumers have purchased Tools & Security products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Tools & Security, followed by B&Q and Screwfix.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

51 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Things retailers should improve on by retailer
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Replacement Cycle
Retailers Visited & Purchased from, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - B&Q, 2025
Retailer Profile - Screwfix, 2025
Retailer Profile - Tesco, 2025
Retailer Profile - B&M, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views On Online Shopping for Tools & Security , 2025
Satisfaction With Online Shopping for Tools & Security , 2025
Views Prior to Purchase, 2025
Factors Of Importance When Purchasing Tools & Security , 2025
Opinions On Tools & Security , 2025
Secondhand Consumer Penetration, 2025
Whether consumers would consider buying secondhand in the future, 2025
Channels used for purchasing secondhand tools & security, 2025
Why consumers bought secondhand tools & security, 2025
Why consumers have not bought secondhand tools & security, 2025

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