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Home category data, The Consumer: Personal Care Electricals 2025

Publisher GlobalData
Published Jun 18, 2025
Length 60 Pages
SKU # GBDT20226958

Description

Home category data, The Consumer: Personal Care Electricals 2025

Summary

The UK: Home Category Data, The Consumer - Personal Care Electricals report offers a comprehensive insight into consumer attitudes in the UK Personal Care Electricals market. The report focuses on overall Personal Care Electricals products and its five sub-categories: Shavers, Hairdryers, Electric toothbrushes, Hair styling, and Beauty tools. Consumer data is based on our 2025 UK Personal Care Electricals survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Amazon holds the highest conversion rate in the overall Personal Care Electricals market with 87.4%, followed by ASDA.
  • Shavers is the most purchased sub-category in the Personal Care Electricals market.
  • Replacement is the most important driver influencing purchases of Personal Care Electricals.
Scope
  • 52.2% of UK consumers have purchased personal care electricals products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for personal care electricals, followed by Boots and Argos.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

60 Pages

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