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Home category data, The Consumer: Bathroom Accessories

Publisher GlobalData
Published Nov 18, 2025
Length 41 Pages
SKU # GBDT20698365

Description

Home category data, The Consumer: Bathroom Accessories

Summary

The UK: Home Category Data, The Consumer - Bathroom Accessories report offers a comprehensive insight into consumer attitudes in the UK Bathroom Accessories market. The report focuses on overall Bathroom Accessories products and its four sub-categories: Sink/toilet accessories, Bath/shower accessories, Storage & bins, and Other bathroom accessories. Consumer data is based on our 2025 UK Bathroom Accessories survey, using a panel of 2,000 nationally representative consumers.

'56.4% of UK consumers have purchased Bathroom Accessories products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. Amazon is the most popular retailer for Bathroom Accessories, followed by Currys and Argos.

Key Highlights
  • Amazon holds the highest conversion rate in the overall Bathroom Accessories market with 86.3%, followed by Tesco.
  • Sink/ toilet accessories is the most purchased sub-category in the Bathroom Accessories market.
  • Replacement is the most important driver influencing purchases of Bathroom Accessories.
Scope
  • 33.9% of UK consumers have purchased Bathroom Accessories products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Bathroom Accessories, followed by Tesco and B&M.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

41 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Things retailers should improve on by retailer
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Replacement Cycle
Retailers Visited & Purchased from, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - Tesco, 2025
Retailer Profile - B&M, 2025
Retailer Profile - ASDA, 2025
Retailer Profile - IKEA, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views On Online Shopping for Bathroom Accessories, 2025
Satisfaction With Online Shopping for Bathroom Accessories, 2025
Views Prior to Purchase, 2025
Factors Of Importance When Purchasing Bathroom Accessories, 2025
Opinions On Bathroom Accessories, 2025

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