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Home category data, The Consumer: Bathroom Furniture

Publisher GlobalData
Published Dec 03, 2025
Length 63 Pages
SKU # GBDT20698364

Description

Home category data, The Consumer: Bathroom Furniture

Summary

The UK: Home Category Data, The Consumer - Bathroom Furniture report offers a comprehensive insight into consumer attitudes in the UK Bathroom Furniture market. The report focuses on overall Bathroom Furniture products and its four sub-categories: Fitted accessories, Bathroom furniture, Complete bathroom furniture, and Partial bathroom furniture. Consumer data is based on our 2025 UK Bathroom Furniture survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Amazon holds the highest conversion rate in the Complete Bathroom Furniture market with 76.6%, followed by B&Q. Amazon holds the highest conversion rate in the Partial Bathroom Furniture market with 89.5%, followed by B&Q.
  • Fitted accessories is the most purchased sub-category in the Bathroom Furniture market.
  • New look is the most important driver influencing purchases of Bathroom Furniture.
Scope
  • 38.1% of UK consumers have purchased Bathroom Furniture products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. IKEA is the most popular retailer for Complete Bathroom Furniture, whereas Amazon is the most popular retailer for Partial Bathroom Furniture purchases.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

63 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Purchasing secondhand
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates -complete and partial bathroom furniture, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer for complete and partial bathroom furniture, 2025
Things retailers should improve on by retailer for complete and partial bathroom furniture
Future consideration of secondhand purchases by subcategory, 2025
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Why consumers purchased a completely new bathroom
Replacement Cycle
Retailers Visited & Purchased from -for complete and partial bathroom furniture, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - B&Q, 2025
Retailer Profile - B&M, 2025
Retailer Profile - Argos, 2025
Retailer Profile - ASDA, 2025
Drivers of Retailer Choice -for complete and partial bathroom furniture, 2025
Retailer Improvement Opportunities -for complete and partial bathroom furniture, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views On Online Shopping for Bathroom Furniture, 2025
Satisfaction With Online Shopping for Bathroom Furniture, 2025
Views Prior to Purchase, 2025
Factors Of Importance When Purchasing Bathroom Furniture, 2025
Opinions On Bathroom Furniture, 2025
Number of bathrooms consumers have in their house, 2025
What furniture consumers currently have in their bathroom(s)
What consumers would like to change about their bathroom
What consumers would spend on a new bathroom
How much of a priority the bathroom is when decorating and maintaining the house
Consumer secondhand Penetration, 2025
Consumer seconhand Penetration by Subcategory, 2025
Channels used for purchasing secondhand bathroom furniture
Why consumers bought secondhand bathroom furniture
Why consumers have not bought secondhand bathroom furniture

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