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Home Bargains, United Kingdom (UK) (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Aug 09, 2022
Length 18 Pages
SKU # GBDT17447214

Description

Home Bargains, United Kingdom (UK) (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Home Bargains’ health & beauty shoppers are predominantly female (68%) however, it also appeals to male shoppers (32%) due to its extensive line of male grooming products. Its shoppers are predominantly millennials and boomers, and its proposition as an affordable discount retailer that stocks health & beauty products is most appealing to price-conscious shoppers.

Home Bargains’ market share has increased from 0.6% in 2016 to 1.1% in 2021. Although the retailer’s presence is limited to the UK, making it vulnerable to local market uncertainties, its sales have steadily grown from GBP2,020 million in 2016 to GBP4,047.1 million in 2021, representing a CAGR of 14.9%. Home Bargains’ annual growth rate, in sales terms, was 12.7% in 2021.

Scope
  • Home Bargains’ affordable offerings appeal to price-conscious UK shoppers
  • Home Bargains’ revenue continues to increase
  • Home Bargains’ store openings and promotions helped reach more customers
Reasons to Buy
  • Gain a comprehensive knowledge on Home Bargains's business and develop a competitive advantage
  • Investigate current trends in the health & beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health & beauty segment in the UK

Table of Contents

18 Pages
Executive Summary
Retailer’s Shopper profile
Health and beauty shopper profile
Where UK consumers buy health & beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Sales and market shares
Health & Beauty market
Home Bargains’ market share
Top 10 retailers’ market share
Home Bargains’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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