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Health and Beauty Market Analysis by Top Trends (Easy and Affordable, Health and Wellness, Sustainability and Ethics, Individualism and Expression and Digitalization)

Publisher GlobalData
Published Mar 07, 2023
Length 33 Pages
SKU # GBDT17882478

Description

Health and Beauty Market Analysis by Top Trends (Easy and Affordable, Health and Wellness, Sustainability and Ethics, Individualism and Expression and Digitalization)

Summary

This report explores how brands can tap into five key trends: Easy & Affordable, Health & Wellness, Sustainability & Ethics, Individualism & Expression, and Digitalization.

Many consumers are now buying fewer health and beauty products to save money in light of the cost-of-living crisis, highlighting a need for brands to deeply resonate with consumers and tap into relevant trends to capture their attention.

Scope
  • Over a third of global consumers pay very high attention to the ingredients used in their beauty and grooming products.
  • Almost two thirds of global consumers are extremely or quite concerned about their personal financial situation.
  • Almost a quarter of Gen Z consumers are staying loyal to the beauty & grooming brands they usually buy, but are either buying fewer products or smaller packs.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that are driving innovation to tap into what is really impacting the industry.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

33 Pages
  • Industry overview: health and beauty
    • Top trends in health and beauty—key consumer demographics to target
    • Trend #1: Easy & Affordable
    • Trend #2: Health & Wellness
    • Trend #3: Sustainability & Ethics
    • Trend #4: Individualism & Expression
    • Trend #5: Digitalization
  • Take-outs
    • References
    • Quarterly Consumer Surveys in 2021 and 2022—Coverage and Sample Size

Pricing

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