Market Research Logo

Guatemala: Country Intelligence Report

Market highlights 4
Demographic, macroeconomic and regulatory context 5
Demographic and macroeconomic context 6
Regulatory context 8
Telecom and pay-TV services market outlook 9
Total telecom service revenue 10
Mobile services market 12
Fixed services market 18
Pay-TV services market 22
Competitive landscape and company snapshots 25
Competitive landscape 26
Tigo 28
Movistar 29
Claro 30
Additional resources 31
Baseline forecast assumptions 32
Data tables 33
Glossary 35
Research methodology 38
About the authors 39
Country Intelligence Report coverage 40
About GlobalData 41

Guatemala: Country Intelligence Report

Summary

Total telecommunications and pay-TV services revenue will reach around US$2.8bn in 2017, up 9% from the 2016 level, to account for 3.7% of Guatemala’s GDP and grow to US$3.2bn by 2022 at a CAGR of 2.6%.

Over the next five years, it is expected that the growth in services revenue from fixed broadband, pay-TV and, most importantly, mobile data - which is expected to grow at a CAGR of about 14% as a result of increased usage of OTT and video applications - offsetting revenue losses in mobile messaging and fixed voice services areas. The near two-fold revenue increase of over US$177.4m within fixed and mobile broadband services showcases the ever-growing trend in Guatemala’s data consumption and online activity in the five years ahead.

Increases in pay-TV services revenue are expected to rise by a CAGR of over 9%, making it the third most significant shift in revenue across all sectors. Growth will be highly driven by efforts from operators to launch more affordable pay-TV plans, ultimately aiming to increase subscription rates and combat the high pay-TV piracy rate in the country. Operators such as Tigo, for example, are offering multiplay packages including pay-TV, Internet and OTT services, such as Netflix, for as low as US$44/month.

In 2017, Guatemala’s mobile services providers will generate a combined US$2bn, about 10.5% more than in 2016. Though overall mobile services revenues are set to grow at a CAGR of around 4.3% in the next five years, mobile data will present a CAGR of 14% during the period.

The report Guatemala: Country Intelligence Report, provides an executive-level overview of the telecommunications market in Guatemala today, with detailed forecasts of key indicators up to 2022. Furthermore, this report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile and pay-TV segments, as well as a review of key regulatory trends.

Specifically, this report provides the following -

  • Demographic and macroeconomic context in Guatemala.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation and more.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Companies mentioned in this report: Claro Guatemala, Tigo Guatemala, Movistar Guatemala, Sky Guatemala, Tuenti, Qualy TV

Scope
  • Total telecommunications and pay-TV services revenue in Guatemala will reach $2.8bn in 2017 to account for 3.7% of Guatemala’s GDP and grow to $3.2bn by 2022 at a CAGR of 2.6%.
  • GlobalData expects growth in service revenue from fixed broadband, pay-TV and most importantly mobile data as a result of increase usage of OTT and video applications, offsetting revenue losses in mobile messaging and fixed voice services areas. Incorporation of OTT services into traditional telecom and media plans will lead to a substantial increase in fixed and mobile data consumption.
  • The three pan-regional operators (Claro, Tigo and Movistar) have a combined subscription share of more than 90% of the total telecommunications and pay-TV services markets in Guatemala.
Reasons to buy
  • This Country Intelligence Report offers a thorough, forward-looking analysis of Guatemala’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Guatemala’s mobile communications, fixed telephony, broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Guatemala’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Guatemala.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;