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Generation Z in Foodservice - Thematic Intelligence

Publisher GlobalData
Published Oct 06, 2022
Length 34 Pages
SKU # GBDT17718295

Description

Generation Z in Foodservice - Thematic Intelligence

Summary

This report provides an overview of how foodservice companies are investing in Generation Z. It looks at how particular strategies have been implemented, and how popular their uptake has been. Furthermore, it assesses the key players for the theme and how they effectively invest in the theme.

To target Generation Z, foodservice providers are implementing new strategies and products based on what appeals to this generation. As these consumers find financial freedom, this means that they have a growing influence on the foodservice sector and economic climate, meaning there will be huge growth in areas that are imperative to Gen Z, like personalization and sustainability.

Scope
  • The recent disruption of the COVID-19 pandemic has significantly impacted the habits of Generation Z.
  • The results the pandemic forced upon Generation Z included mass isolation, online learning, online shopping, and dietary and exercise changes. As well as these, economic uncertainty and difficulty in gaining jobs and experience have also been huge obstacles.
  • These events, and the subsequent recovery since the peak of COVID-19, have tested Generation Z in unprecedented ways.
Reasons to Buy
  • Gain insight into the latest Gen Z trends around foodservice and leading companies in the theme.
  • Identify emerging technologies to help better position your company.
  • Discover how rapid enforced changes over the past year will influence consumer reactions.

Table of Contents

34 Pages
Executive Summary
Players
Thematic Briefing
Gen Z themes
Trends
Technology trends
Macroeconomic trends
Regulatory trends
Industry Analysis
Market size and growth forecasts
Regional Growth
Country Growth
Use cases
Wendy’s launches metaverse platform the Wendyverse
McDonald’s sponsors popular gaming collective OfflineTV
Uber Eats partners with Livewire to gain understanding of gaming behavior in APAC
Aramark expands collaboration with Cool Food Meals to almost 1,500 US universities
Chipotle uses TikTok to help grow its US workforce
Timeline
Value Chain
Consumer drivers
Personalization
Convenience
Brand and product attributes
Hyper-targeted products
Digital solutions
Companies
Public companies
Private companies
Sector Scorecards
Foodservice sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our thematic research methodology
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Macroeconomic trends
Table 3: Regulatory trends
Table 4: Public companies
Table 5: Private companies
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the Gen Z theme and where do they sit in the value chain?
Figure 2: Gen Z is driven by personalization and convenience
Figure 3: Global foodservice: online food delivery market to grow solidly in the next three years
Figure 4: Foodservice: online food delivery growth by region, 2021 vs. 2026
Figure 5: Foodservice: the top 10 fastest largest delivery markets 2021 vs. 2026
Figure 6: Wendy’s is targeting Gen Z consumers through an immersive metaverse platform
Figure 7: McDonald’s partners with OfflineTV as a food and beverage sponsor
Figure 8: Chipotle invites Gen Z consumers to create TikTok resumes
Figure 9: The Gen Z story
Figure 10: The Gen Z value chain
Figure 11: Global Gen Z: affinity towards the personalization trend
Figure 12: Global Gen Z: affinity towards the convenience trend
Figure 13: Who does what in the Foodservice space?
Figure 14: Thematic screen
Figure 15: Valuation screen
Figure 16: Risk screen
Figure 17: Our five-step approach for generating a sector scorecard

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