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Esports in Australia

Publisher GlobalData
Published Mar 20, 2025
Length 41 Pages
SKU # GBDT20133221

Description

Esports in Australia

Summary

Esports in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Esports refers to video games played within highly organized competitive environments, it covers a wide spectrum of video games, ranging from popular team-based multiplayer online battle arenas (MOBAs) to individual-focused first-person shooters and immersive survival battle royales, as well as virtual interpretations of real-world sports. The rise of esports is driven by growing enthusiasm for mobile gaming in different regions, along with improved access and technological development. The esports market is segmented into digital (in-app purchases), sponsorship, media rights, ticket & merchandise, publisher fees, and streaming.
  • The Australian esports market recorded revenues of $15.7 million in 2024, representing a compound annual growth rate (CAGR) of 14.4% between 2019 and 2024.
  • The sponsorship segment accounted for the market's largest proportion in 2024, with total revenues of $9.6 million, equivalent to 61.0% of the market's overall value.
  • In 2024, the Australian esports market grew by 17.3%, driven by the expanding gaming industry and technological advancements such as streaming platforms and virtual reality. Additionally, the widespread expansion of high-speed internet further accelerated market growth, enhancing accessibility and engagement nationwide.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the esports market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the esports market in Australia
  • Leading company profiles reveal details of key esports market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia esports market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Australia esports market by value in 2024?
  • What will be the size of the Australia esports market in 2029?
  • What factors are affecting the strength of competition in the Australia esports market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Australia's esports market?

Table of Contents

41 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What strategies do the leading players follow?
8 Company Profiles
8.1. Activision Blizzard Inc
8.2. Nintendo Co Ltd
8.3. Riot Games Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related GlobalData research
10.4. About GlobalData
List of Tables
Table 1: Australia esports market value: $ million, 2019-24
Table 2: Australia esports market category segmentation: % share, by value, 2019-24
Table 3: Australia esports market category segmentation: $ million, 2019-24
Table 4: Australia esports market geography segmentation: $ million, 2024
Table 5: Australia esports market value forecast: $ million, 2024-29
Table 6: Activision Blizzard Inc: Key Facts
Table 7: Activision Blizzard Inc: key employees
Table 8: Nintendo Co Ltd: Key Facts
Table 9: Nintendo Co Ltd: annual financial ratios
Table 10: Nintendo Co Ltd: key employees
Table 11: Riot Games Inc: Key Facts
Table 12: Riot Games Inc: key employees
Table 13: Australia Size of Population (Million), 2020-24
Table 14: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 15: Australia GDP (Current Prices, $ Billion), 2020-24
Table 16: Australia Inflation, 2020-24
Table 17: Australia Consumer Price Index (Absolute), 2020-24
Table 18: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia esports market value: $ million, 2019-24
Figure 2: Australia esports market category segmentation: $ million, 2019-24
Figure 3: Australia esports market geography segmentation: % share, by value, 2024
Figure 4: Australia esports market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the esports market in Australia, 2024
Figure 6: Drivers of buyer power in the esports market in Australia, 2024
Figure 7: Drivers of supplier power in the esports market in Australia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the esports market in Australia, 2024
Figure 9: Factors influencing the threat of substitutes in the esports market in Australia, 2024
Figure 10: Drivers of degree of rivalry in the esports market in Australia, 2024

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